Do you want to start a dropshipping store but are confused about Niche vs General Dropshipping Store? By providing an overview of both types of stores, we hope to help you make the best choice for your business. Using this article’s information, you can figure out what kind of store is perfect for you!
Niche Dropshipping Store
Dropshipping is comprised of two types of stores: niche and general.
A niche dropshipping store is a store that specializes in selling a particular type of products that falls within a specific niche market.
Example A store specializing in home decor items or women’s clothing. Because niche dropshipping stores carry highly specialized products, they can be more successful than general dropshipping stores since customers looking for those specific products will be more likely to visit and purchase from them.
General Dropshipping Store
On the other hand, a general dropshipping store is such a store that sells a variety of products that may not be related to each other.
For example, a store sells clothing, home decor items, and pet supplies. General dropshipping stores are less focused than niche stores, and as such, they can be more difficult to market. As they carry a wide variety of items, it can be more difficult to attract buyers interested in specific types of items. And since general dropshipping stores don’t specialize in any particular product type, they may not be as knowledgeable about what buyers are looking for. It can lead to lower sales and fewer returning customers.
Pros of a Niche Dropshipping Store
Focused on particular niche products
By focusing on a specific product type, you become an expert on that product and develop valuable knowledge about what buyers are looking for. It can help you sell more products and attract more buyers to your store.
Converting buyers becomes easier.
Since buyers interested in a particular type of product are more likely to visit your store, converting them into paying customers becomes more accessible.
Intimate seller buyer relationship
You can create a more intimate relationship with your customers since they will be interested in the same type of products that you sell.
Effectively utilizes social media channels.
With a niche dropshipping store, you’ll be able to use the most popular platforms out there like Facebook or Instagram more effectively.
Specialist knowledge increases sales
Specialist knowledge of buyers and what they want can increase sales and happier customers.
Because you specialize in a particular niche, you become an expert on the products. This valuable knowledge can help set you apart from general dropshipping stores and make it easier to sell products.
Recurring customers who purchase more often
Your customers may purchase more often because they are interested in the same type of products that you sell.
Email marketing is more accessible.
You can also make your email marketing campaigns more personal and engaging by targeting customers who have previously bought from you.
Cons of Niche Dropshipping Store
Difficult to attract a general audience
Because you specialize in a particular niche to target audience, it can be more challenging to attract general audiences and convert them into paying customers. General audiences may not be interested in your products as much as others are, and therefore they won’t visit your store as often or spend money on your products.
Tough for Newbies
Newbies may have difficulty setting up and managing niche stores, since they require more knowledge about the products they’re selling.
May have fewer SKUs
Since niche dropshipping stores carry fewer products than general dropshipping stores, you may not have as many SKUs (stock-keeping units) to choose from. It is difficult to find the right trending products to sell and can limit your ability to grow your business.
It may be too focused on particular niche products.
If you focus too narrowly on a particular niche, you may miss out on potential customers looking for other types of products.
Saturated market with competition
Many companies sell the same type of products as yours. So, it difficult for you to stand out from your competitors and attract buyers to your store.
Need to Test & Trial new products
Since you specialize in a particular niche, you’ll need to test and trial new products more frequently than general stores would.
Pros of General Dropshipping Store
Selling a variety of products to a general audience.
General dropshipping stores sell various products to a general audience; they can be more successful among the general audience. Buyers who are not interested in the specific product type may purchase from your store. Carries a wide product range, making it easier to find winning product that interests customers.
Setup and management are more effortless.
General niche dropshipping stores are easier to set up and manage than niche stores. General stores require less in-depth knowledge about products, making it easier for you to get started with this business model.
No barriers of entry
Because general dropshipping stores do not focus on one type of product, there are no barriers to entry into this market. That means you’re free to sell whatever you want.
Can reach a larger audience
Since general dropshipping stores sell various products, they can reach a much larger audience than niche stores.
May have more SKUs
Due to the wide variety of products, they carry, general dropshipping stores may have more SKUs than niche stores. Adding products to your store will be easier with more options available.
Can test new products more efficiently.
Having no niche focus allows your store to be much more flexible when testing and trying out new products. General dropshipping stores have the freedom to try new things without worrying about whether or not they’ll be successful.
Cons of General dropshipping Store
It can be more difficult to attract buyers.
Because they carry a wide range of products, it can be more difficult to attract buyers interested in specific types of items.
May not be as knowledgeable about what buyers are looking for
Since they don’t specialize in any particular product type, general dropshipping stores may not be as knowledgeable about what buyers are looking for. As a result, sales may be lower and customers are less likely to return.
Competition is fierce
The competition for general dropshipping stores is much fiercer than for niche stores. This means that you’ll need to work harder to attract buyers and set your store apart from the rest.
An excessive amount of irrelevant traffic
Since general dropshipping stores sell various products, they can attract a lot of irrelevant traffic. People who aren’t interested in your store’s type of product may visit your website. They might not buy anything in the end.
Recurring customers are very low.
Your customers are reluctant to return to your store and buy again. Recurring customers are few and tend not to be loyal. The majority of your customers will be at one-time in your general store.
Final decision: Niche vs General Dropshipping Store; what is the best option in 2022?
As dropshipping beginners, it is hard to decide about niche vs. a general dropshipping store. To maximize your success in the market, you need to find the right option to match your trading strategy. Before taking your decision, you need to answer certain questions-
- Do you have prior experiences of knowledge?
- How much time are you willing to spend on marketing and advertising your store?
- Do you have any experience with specific products?
- Would you consider marketing your store with money?
Based on your answers,
General dropshipping stores are a great choice for entrepreneurs who want to get into the eCommerce world without prior experience or knowledge of products. General stores are easy to set up and manage, have no entry barriers, and can reach a much larger audience than niche stores.
However, general stores face more competition and may not know what buyers are looking for.
On the other hand, if you have prior knowledge and expertise of certain niche products, niche dropshipping stores may be a better choice for you. Niche stores specialize in one type of product and have fewer SKUs, making it easier to attract buyers interested in that specific type of item. Additionally, niche stores may be more successful among general dropshipping stores because they can better cater to their buyers’ needs.
Niche Dropshipping stores are the future of eCommerce. They offer customers a unique and valuable experience, which cannot be found on general dropshipping store platforms.
Q&A about Dropshipping Business
#Q1: What is Dropshipping business?
Answer: Dropshipping is a business model in which eCommerce entrepreneurs sell products without carrying any inventory. A store owner simply contacts the supplier after receiving an order from a customer, then the supplier delivers the items directly to the customer.
New eCommerce entrepreneurs should consider dropshipping as a business model. Set up and management are simple, and there are no significant up-front costs. If you want to run a successful dropshipping business, you can do it in your spare time – you don’t have to quit your job.
#Q2: What are the differences between the general store and niche Dropshipping Store?
Answer: General stores sell several types of products and may not be as knowledgeable about what buyers are looking for, while a niche shop specializes in one type of product and has fewer SKUs, making it easier to attract buyers interested in that specific type.
#Q3: Why dropshipping business today is gaining more priority over other businesses?
Answer: Dropshipping is a simple business model to set up and manage, it doesn’t require a lot of initial investment, and you can run your store in your spare time. Making money is much easier with dropshipping business. These are all factors that have contributed to the increasing popularity of dropshipping over the past few years. Additionally, several online platforms – like Shopify – make it easy for anyone to start their online store.
By clicking on a few buttons, you can set up an eCommerce website and start selling products without inventory or shipping fees! The popularity of dropshipping has led several new entrepreneurs into the field.
The bottom line is that the General Dropshipping store is an excellent choice for those who want an easy and hassle-free startup, while Dropshipping Niche Store is better for those who have some knowledge about the products they’re selling.
In 2022, niche dropshipping stores will reign supreme over general dropshipping stores because they provide an enhanced customer experience that customers cannot find elsewhere. This is due to the increased competition among general dropshipping stores and the market saturation with these types of businesses. If you decide to open a niche store, it may be helpful to read Top 10 Profitable Niches for Dropshipping in 2022.
>> Start your dropshipping business with Shopify here!
If you’re a newbie, you must have some doubts about dropshipping. You can read Can I Really Make Money with Dropshipping? Want to dropship worldwide? Then read Is Dropshipping Possible Worldwide in 2022?
Downside protection for dropshipping business is the top priority. Before entering the dropshipping business, read about Dropshipping: the 30 Most Common Reasons for Failure in 2022 to make your dropshipping journey smooth.
If you don’t know how to set up your Shopify store, you can read Shopify Dropshipping Business Guide: The Ultimate Solution 2022.