If you’re running a dropshipping eCommerce store, then you know that SEO is key to driving organic traffic to your site. But what are the best SEO tips for dropshipping stores? This blog post will share some important SEO tips to help you get 100% free traffic to your store. So, let’s get started!
Dropshipping store’s SEO: what is it and why is it important?
Optimizing a website’s ranking on search engines is called search engine optimization, or SEO. It can be done by optimizing the website’s content, structure, and on-page elements like titles, metatags, and anchor text.
For example, if we search “Men’s clothes” on Google. As can be seen, Nordstrom ranks above the others on Google because of its excellent SEO. Additionally, this keyword receives 246,000 monthly searches. It is easy to estimate its organic reach based on this data.
Why is it Important for a dropshipping store?
SEO is important for dropshipping stores because it can help them achieve higher search engine rankings, which means more people will discover their store and be more likely to visit it.
It can help drive more traffic to the store’s products. Traffic from search engines is valuable because it tends to be high-quality traffic interested in what you’re selling.
By improving your store’s SEO ranking, you can increase your monthly sales volume.
The 8 most important SEO tips for a dropshipping store
Several things can be done when it comes to SEO. But sometimes, it can be challenging to know where to start. So, here are the most essential SEO tips for dropshipping stores that you should implement both on your store’s blog and category pages.
#Tip1- Research for keywords
Research for keywords is the most crucial search engine optimization tip.
Keywords are the words and phrases people type into search engines when looking for something. You can use these terms to find out what your store should rank for and how much competition your store faces to rank.
This means that the more often a keyword is searched, the harder it will be to rank for it, and vice versa.
When choosing your “keyword” in SEO, focus on finding low competition and high demand (search volume). It will ensure that you will receive a good amount of organic traffic once you start ranking higher in Google’s search results.
Choosing the right keywords for your dropshipping store is extremely important for SEO purposes, but it can also help you increase conversions and sell more products.
How to find keywords for a dropshipping store
You can research the best keywords using Google Keyword Planner, Google trends, or keyword finder apps KWFinder.
KWFinder is powerful and very easy to use. It allows you to grab highly accurate data about any keyword quickly and easily.
If we search “men’s clothes” on KWFinder, we get a nice breakdown of the keyword. You can see how many searches each month it receives and the average cost per click of competing websites. You’ll get some other key words ideas as well.
#Tip2- On-page SEO
On-page SEO is essential for dropshipping stores because it helps your store rank on Google’s search engine results pages.
You can think of on-page SEO as what you’re doing to optimize the content and structure of your store’s webpage so that it is more likely to rank high for a specific keyword or phrase.
This means implementing vital elements into the page, such as meta tags.
On-page SEO involves all of the following things:
- Meta tags
- Title tags
- H1, H2, H3 Tags
- Anchor text on links to the page.
- Images alt tag
- Optimizing site structure
You should optimize the content on your website for keywords that you’re trying to rank for. That means using them in your page’s title, meta descriptions, content, and even in your image and video titles/descriptions.
Optimizing for keywords will help with your store’s rankings on Google’s search results pages, which means more people will see your store and be more likely to visit it.
The most important elements are your title tag and meta description when it comes to on-page SEO. These two things can help your store’s click-through rate (CTR) and ranking for specific keywords.
#Tip3- Quality content & helpful blog posts
Creating high-quality and helpful blog posts will help your store’s search engine rankings. When someone searches for something in Google or a related search engine, they’re more likely to visit your site if they find an article from your store on the topic.
A good example is Nordstrom’s blog about their winter running guide. They write blog posts that are unique, helpful, and provide value to their audience. This is why it’s important to always create useful content for your dropshipping store’s blog.
#Tip4- Website speed optimization
Website speed is essential for your eCommerce store’s conversion rate.
According to KISSmetrics, 40% of online shoppers will not return to a site that takes more than three seconds to load, whereas 47% of consumers expect a web page to load in 2 seconds or less.
This means that you need to optimize your store’s website speed to have more returning customers.
It is possible to measure the speed of your page using something like GT Metrix. It will give you an in-depth breakdown of what elements are slowing down your website and how to fix them.
#Tip5- Social Media & SEO
Social media is crucial for your store’s SEO.
Since Google now takes social media into account when ranking your site (social signals), you must use all forms of social media to promote the products on your store and gain relevant followers/likes.
More likes/followers mean more opportunities for people to find out about your store through social media. Engaging with social media and building strong social media followings will help with your eCommerce store’s SEO.
If we search “Nordstrom,” we can find Nordstrom’s Twitter, Pinterest, Instagram, and Facebook accounts. The company also has millions of followers on social media. All of its social media presence also helps increase its page rank.
#Tip6- Link building
Building links to your web page is an important SEO tactic since it helps improve the ranking of your store in Google search results. It allows you to gain links from other websites that link back to your site. These types of links are called external links.
You’ll want to focus on creating high-quality links and build them gradually to see an increase in your store’s rankings. A long-term strategy is required, but if you’re patient and consistent, it will pay off in the end.
You need to do some linking among the pages of your website as well. These are called internal links.
To create internal links, you can simply place links to other relevant pages in your web page’s content.
#Tip7- Google My Business
The Google My Business feature allows you to create a page for your business that appears in Google Maps (and local search results). These types of pages can help increase your store’s rankings in local search results, so this is important if you target a specific geographical location.
You’ll need to create a Google My Business page for your dropshipping business. Whenever you search Google for “Nordstrom,” the thing that pops up on the search engine results page is Nordstrom’s official Google My Business page.
#Tip8- Use Schema Markup
Schema markup is significant for your store’s SEO. Many dropshipping stores don’t use schema markup, but it is something that you should implement to get higher rankings on Google search results pages.
Using this markup will make it easier for the Google crawler to index all of your website’s content.
For example, let’s say that you sell men’s sweaters in your dropshipping store. You could include schema markup such as:
This will tell Google what product this is and how much it costs. Many online stores neglect to use schema markup and miss out on more traffic and sales opportunities. Schema markup is another on-page SEO element you should include with your dropshipping store.
Seo for dropshipping store: Some other tips
#Tip9- Website sitemap
Your store’s website sitemap is essential for SEO. A sitemap tells Google what your web page’s content is about so it can easily index all of your pages.
Sitemaps are also a great way to ensure that your site is up-to-date and accurate. Some dropshipping platforms submit these automatically, but sometimes you may need to submit them manually if you make any changes to the page itself, or simply if you make changes to other parts of your website.
A web crawler does not have the capabilities to analyze complicated content, so you need to make it easier by adding a site map that groups all of your web page’s content.
#Tip10- Avoid Duplicate Content
Google is smart enough to know when you have copied content from another website and lower your rankings.
Google accomplishes this by checking for duplicate or similar content on a single page. That means if you use the same description of a product on each page, Google may think that every page has the same content as another.
To avoid this, you’ll want to take each product description and make it unique so that Google knows how many different pages exist on your site.
Quality content is essential for your store’s SEO and general online presence. Many eCommerce stores do not have any unique content on their sites, so Google doesn’t know what they’re about or how to rank their pages.
It’s recommended that you create original, high-quality content for your store’s products. Google will be able to index all of your pages, which means that it will display them in Google search results more often.
#Tip11- Stay away from Black Hat SEO
Black hat SEO is spammy and generally involves manipulating the algorithm rather than creating unique, quality content. For example, one of the most common black hat SEO tactics is keyword stuffing your product descriptions with keywords unrelated to the products being described.
You also want to avoid using any software or tools that may be considered black hat. Google will know if you’re trying to cheat the system and will find a way to blacklist you from its search results pages.
Instead, you’ll want to focus on creating unique, genuine content that people will enjoy reading.
#Tip12- Get Reviews
One of the best ways for your dropshipping store to get organic traffic is through reviews. Before Google started displaying review stars, these were often depicted in search results pages next to eCommerce stores.
These are still very important for your overall conversion rate, so you want to encourage customers to leave reviews on products through your store’s eCommerce business website.
#Tip13- Actual pictures of each Product
Google has been showing actual pictures from web pages indexed for single products. This means that if your product pages do not have photos of the products, Google will display an image from another source – likely an online search – instead.
This is a way to lose potential customers because they may find a better price for a similar product elsewhere.
# Final Tip of SEO for Dropshipping Store
Staying positive is the most important tip. Try not to stress about how your store ranks in Google search results pages.
Just bear in mind that Google is constantly changing its algorithm, so you’ll want to make changes to your strategy every few months.
With all of these tips in place for your dropshipping business website, you’ll increase your chances of ranking well in the search engines.
Q&A about SEO for Dropshipping Store
#Q1. What are the reasons to do SEO for Dropshipping stores?
Answer: There are three main reasons to do SEO for dropshipping stores-
- To drive organic traffic to your store,
- boost sales
- and increase conversion rates.
#Q2. How can I get better rankings on Google search results pages?
Answer: By creating unique content and using keywords that people are searching for on the Internet, you’ll rank higher in the search engine results pages.
#Q3. What is E-A-T and How to Increase My Quality?
Answer: E-A-T stands for Expertise, Authoritativeness, Trustworthiness – Google expects you to have all these qualities in your website before ranking you higher in search results. You’ll need to prove that you’re an expert at what you do and have a history of providing users with quality content.
#Q4. Do I need to stay away from black hat SEO?
Answer: Yes, you’ll want to avoid any spammy or manipulative SEO methods that could result in getting banned from the Google search results.
#Q5. How often should I change my optimization strategy?
Answer: It depends on how often Google is changing its algorithm, but generally, you should make changes every few months to keep up with these updates.
#Q6. Does Google penalize dropshipping stores for bad reviews?
Answer: If the dropshipping store owner is writing fake reviews, this can lead to a penalty from Google. However, it’s more likely that if you have poor ratings, your website will rank lower in search results pages due to this.
#Q7. When should I start doing SEO for Dropshipping Store?
Answer: Now! There’s no time to lose if you want your store to rank higher and bring in organic visitors regularly.
#Q8. What is the best way to keep up with the latest news and changes in SEO for Dropshipping Store?
Answer: By checking online marketing and business websites such as this one! Here at dropship launchpad, we provide you with all of the latest updates on digital marketing news, which will ensure that your store stays relevant and follows Google’s algorithm updates.
There are many more ways to optimize your store’s SEO, but this is a good start. We hope you like these tips and will include them in your online store.
Contact us if you need any help with your SEO or have any questions; we would love to hear from you!
Additionally, you may be interested in reading 10 ways to boost free traffic to your dropshipping store in 2022.
>> Start your dropshipping business with Shopify here!
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