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11 Best White Label Product Examples for 2023

By: Tasmia S

In 2022, we expect many changes in the way businesses operate. With the focus on sustainability and transparency, white-label products will be a key component to success.  

Our team created an excellent article titled “11 Best White Label Product Examples for 2022”. This article contains 11 profitable white label products that we believe have tremendous potential for growth in the coming year. 

New marketers often misunderstand white label products. Frequently, people believe that all they have to do is find a good product and then create a website around it. But that’s only half the battle. The other half is coming up with an exciting and compelling way to sell the product. As part of our blog post, we’ll share a number of proven examples of how other marketers have created effective websites using white label products. 

What is a white label product? 

What is a white label product? What are white-label products? They are the same product that you buy but rebranded. The difference between this and a private label business is that these companies don’t manufacture their goods; they edit them to make it look like they created the product themselves. 

It’s known as white label or “white labeling” because the company buys the product “off-the-shelf” and then labels it. White labeling usually applies to physical goods but can also mean reselling someone else’s services. 

White labeling is a good option for companies that sell products or services but don’t have their own brand. It allows them to create a new brand to sell the product under. 

So, in simple words, a white-level product is an unbranded product that has been produced by one company but packaged and sold under another business’s brand name. They are often made from scratch as per customer specifications, with no branding (hence they’re ‘white’ – there’s nothing on them); thus, you can’t tell who manufactured them just by looking at them. 

White label products are becoming increasingly popular among consumers. This is because they offer the best of both worlds: all the benefits of an established brand without associated costs or limitations.  

White label products: what are the advantages? 

White label products: what are the advantages? There are many reasons why white label products have become so popular. 

The first is that they offer a way to reduce costs and increase your profit margins, which all business owners want. 

By using a white-label product, you can sell your product without having to go through the costly process of creating your own brand from scratch – creating a logo, designing packaging, creating advertisements. 

Additionally, the popularity of these platforms is because they allow businesses quick entry into new industries without needing to invest heavily in marketing and advertising campaigns, building websites, and establishing themselves as trusted brands. As a white label reseller, you won’t have to create a new brand from scratch. Instead, you will use the established branding and marketing campaigns of your supplier. 

There are many other reasons why they are so popular, including 

  • Superior quality 
  • An established marketing campaigns 
  • Low price for purchasing ability 
  • Limited risk 
  • Great opportunity to show off creativity 
  • Choice of a variety of products 

What are the disadvantages of white-label products? 

What are the disadvantages of white-label products? 

There are, of course, also some disadvantages. The main one is that it costs money to start selling white-label products – your supplier will expect you to pay an up-front fee (a ‘setup cost’). But this is likely to be far lower than what it would cost to set up your brand. 

The second disadvantage is that white-label products don’t always have the same marketing power as your own branded product. This means you will need to do some marketing that promotes your business alongside it. Also, because these are someone else’s products, they may not be as good as yours – if you truly want to distinguish yourself in your market, you will need to consider creating and branding your products. 

How can I sell a white-label product on Shopify? 

How can I sell a white-label product on Shopify? 

Selling white label products has become very popular thanks to the rise of e-commerce websites platforms like Shopify. There are many private-label manufacturers and white-label manufacturers are making money by selling their own private label products and white.

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You can also make money as a white-label or private label seller by following these simple steps: 

#1 Find Products That Can Be White Labeled 

One of the initial steps to selling white label products is finding these products. Since you will be using someone else’s brand name and packaging, it should be easy to find a product that could work for this purpose. After that, you need to do proper research online and see which ones are profitable and in demand. 

#2 Get in Contact with the Supplier 

Next, you should contact the supplier to have a look at their white label product catalog. You should find out how many products they have, what different categories they are in, and the cost of getting started.   

#3 Start Selling Your Products 

You don’t need to have a product website – you can sell the products straight from your Amazon seller account. However, you need to find a supplier willing to pass on their branding and packaging and then work together to create a listing on Amazon.   

#4 Increase Your Sales and Profit Margins 

As a bonus, since you don’t have to do any of the work that goes into creating a brand and building a product, you will be able to enjoy higher profit margins as you increase your sales. As your products become more profitable, the more money you will have available for expanding your business. 

How do white label products differ from private label products? 

How do white label products differ from private label products? 

You can think of white-label products as those which carry no branding, whereas private-label brand products are those that do. 

Private Labeling is when a company creates its own product line and sells it exclusively through one retailer. White Labeling refers to producing generic products for multiple brands that have unique branding on them.

 A reliable private label manufacturer can help you to solve many branding issues by taking care of all aspects from designing private label product ideas through manufacturing, marketing- even distribution!  

For example, you could purchase a set of sugar cubes and then resell them under your brand name without changing the packaging or labeling on the product. These sugar cubes would be white-label items. However, if you decide to change the coloring on the cube to match your brand colors and put your logo on it, this is an example of a private label brands’ product. 

So the difference between a white label and a private label product are- 

  • A white label product has been sold under another company’s name. 
  • Private label products are those that you have branded or customized for your own sales efforts. 
  • A white label product often costs less to create because it has already been made by someone else. 
  • When you sell a private label product, you keep all of the profits and none of the expenses (unless you want to pay to have it packaged and shipped to you). 
  • If you are just getting started in the direct response business, a white label product might be a good place because it is usually much easier to create than a private label business. 
  • The main advantage of a private label over a white label is that the trademark owner keeps all of the profits of his product sales. 
  • The trademark owner must approve his product to be sold under another company’s brand name. This means that a private label is an “ethical” way to make money when you already have a well-known brand. 
  • Another advantage of a personal label brand is increasing your sales volume by selling through other channels of online business. 
  • If you sell millions of units, the royalties you receive from selling the private label brand product will far exceed any upfront costs you had in creating the product. 

What niches are the most profitable white label products? 

What niches are the most profitable white label products? 

The most profitable white label products to sell are ones that have a high demand and low competition. Of course, you need to compete with other retailers for sales, but if there aren’t many other people selling the same product, this will be easier for you. A few of the most profitable white label products for your online business include: 

#1 Clothing and accessories – 

If you find a supplier offering unbranded clothing and accessory items, this can be an excellent opportunity to begin your own eCommerce business. 

#2 Beauty products – 

Many beauty-related items could work as white label products, such as makeup, moisturizers, soaps, and shampoos. 

#3 Food related products – 

If you want to sell groceries, then this is an outstanding white label product category for you. There’s plenty of demand for these kinds of items online, and you will also be able to create some attractive food-related promotional campaigns. 

#4 Health and personal hygiene – 

If you can find a supplier that provides unbranded health and personal hygiene products, then this could be the perfect white label product for you to sell online. 

#5 Mobile phone accessories market 

These products are in high demand worldwide, so if you want to start selling online, this is one of the best options available. 

Who should use white label products? 

White label products are an excellent solution for beginners, but they can also benefit established companies. If you have an already existing product line with your branding and packaging, this might not be the best option for you. However, if you don’t have any products yet or want to expand into a different type of market, then using white label products can be a great way to do this. 

White-label product business strategy 

White-label product business strategy 

If you want to use the power of Amazon and expand your eCommerce business, white label products can be an attractive option for you. Not only will it help you to grow your sales and profits, but it will also let you reinvest time and resources into other parts of your business. 

With the many advantages that come along with white label products, it’s no surprise that they are becoming increasingly popular. If you’re planning on selling products online in the future, then starting by using a white-label product could be an excellent idea for you. The more you sell, the more money you’ll make! 

The 11 best white label products for 2022  

Best White Label Product Example #1: Cosmetics 

Best White Label Product Example #1: Cosmetics 

Cosmetics is one of the oldest and still one of the most profitable white label products.  

There are many different types of cosmetics, and each type has additional profit potential. One of the main factors that affect the profit potential of a particular kind of cosmetic is how well it is packaged. How the package looks and feels when you hold it in your hands affects your decision to buy. If the box is unattractive or feels cheap, you won’t buy it. Alternatively, if the package appears or feels expensive, you will likely buy it. 

Another factor that affects the profit potential of a particular type of cosmetic is how easy or how hard it is to use. Naturally, the most profitable kind of cosmetic is the easiest to use and gives the best results. Therefore, if you are going to sell cosmetics, you should first find a good supplier. The second thing you should do is come up with a marketing plan for your chosen product. 

Best White Label Product Example #2: Smartphone accessories 

Best White Label Product Example #2: Smartphone accessories 

As the mobile phone accessories market is booming, smartphone accessories have become very popular because they help people personalize their phones without paying extra for brand-name products. 

If you are looking for a new business idea, this could be a good one for you. The details are easily accessible by doing a simple Google search. For example, type in “white label smartphone accessories,” and many websites info will pop up. 

You should spend a few hours on this and come up with several possibilities. Pick the one that seems to you to be the best option. Next, you ought to find a good supplier of unbranded phone accessories. There are many different ways you can do this. Start by visiting the websites of large online retailers. 

Best White Label Product Example #3: Stainless Steel Water Bottles 

Best White Label Product Example #3: Stainless Steel Water Bottles 

Stainless steel water bottles are an excellent example of a white-label product. These water bottles are ubiquitous, sold in thousands of retail outlets throughout the world. Anyone can buy them. They are so common that you can get a detailed description of almost every one of them. That’s why I believe that these water bottles are perfect for beginner marketers to promote. 

If you are going to market a product, you should do a lot of research to find out what works best. First, you need to do a “competitive analysis.” This will help you see if there are any similar products on the market that you can copy. 

Best White Label Product Example #4: Fitness clothing and accessories 

Fitness clothing and accessories 

Fitness clothes and accessories are becoming increasingly popular because many people lead very sedentary lifestyles. Most of these products will be unbranded, so you can use them to create your own business or promote another company’s product. 

There are many different kinds of fitness clothing and accessories. These include exercise mats, stretch bands, ankle braces, weight-training equipment, exercise books, dumbbells, medicine balls, kettlebells, bodybuilding supplements, and protein drinks. All of these things can help you get in better shape, and many of them can also boost your self-esteem by helping you see the results of your hard work. 

Whether you are selling these products or creating a website to sell these products, you should have a good reason for why people should buy your products.  

Best White Label Product Example #5: Essential oils 

Best White Label Product Example #5: Essential oils

The essential oil market size is huge. Some of them will be selling popular brands with fancy labels, and some will be selling unbranded essential oils. 

Generally, what is important in essential oil is whether or not it contains essential oil from a plant. If you buy from a good supplier, you should get high-quality essential oils for a meager price. You can then retail them at even higher prices and make a nice profit. 

Best White Label Product Example #6: Toys and Games 

Best White Label Product Example #6: Toys and Games 

The toys and games that you buy for your children will usually be branded items. However, there are many unbranded versions of these products available on the market. They are very similar to the brand name versions in every way, except they have no brand name or logo. The only thing written on them is something like “Made in China.” 

There are several different kinds of unbranded toys and games. These include board games, card games, jigsaw puzzles, action figures, craft kits, play tents, tiny dolls, toy cars with working headlights and sound systems (remote controlled), kid’s balls (exercise balls), a robot kit for kids to make a robot from scratch, and a kit to build your pinball machine. 

Best White Label Product Example #7: Fishing equipment and accessories 

Best White Label Product Example #7: Fishing equipment and accessories 

Fishing equipment and accessories are other good choices for those looking to promote a white-label product. This is because many companies make fishing equipment, but none of them have brand names on them. 

They look almost the same as their branded counterparts, except there is no point of differentiation or unique feature that sets one brand apart from another. 

Best White Label Product Example #8: Trimmers and clipper 

Best White Label Product Example #8: Trimmers and clipper 

Hair trimmers and clippers are another category of product where branding is not an essential factor. For the most part, these products look almost identical to each other, and they will all similarly trim people’s hair… they just cost more for branded versions than they do for unbranded versions. 

You can find unbranded hair clippers and trimmers in many different sizes. The most popular sizes are head, beard, nose, eyebrows, ear, and ear hair. These products will usually be sold online or in discount stores that sell items from China. 

Best White Label Product Example #9: Coffee products 

Best White Label Product Example #9: Coffee products 

Coffee products, such as coffee beans and instant coffee powder, are also available. You can find coffee beans from many different countries around the world (these include Brazil, Costa Rica, Colombia, Ethiopia, Guatemala, Indonesia, Jamaica, Kenya). There are also instant coffee powders available (these include black, white, latte). 

These products could be sold at a much higher price than you would pay for them if you bought them in bulk. They will look the same as their branded counterparts, except they have no brand name or logo anywhere on the product. They were probably made in a factory that also produces the branded product. 

Best White Label Product Example #10: Travel accessories 

Best White Label Product Example #10: Travel accessories 

Simple travel accessories can also make good white label products. Consumers need these items when they are traveling somewhere. For example, products such as a portable power bank, waterproof mobile phone bag or protective sleeve, anti-theft bags, passport holders, laptop backpacks with wheels and TSA locks built-in, foldable raincoats, portable self-inflating pillows, portable vacuum for sucking up dirt, etc. 

Best White Label Product Example #11: Grilling accessories  

Best White Label Product Example #11: Grilling accessories

Grilling accessories can also make good white label products. These include skewers, barbecue sticks, portable barbeques, grill mats for cooking things like bacon and sausages without having to use a pan (this is good because the fat runs off the food and lands on the mat instead of in the bottom of your oven), tongs with wood handles, etc. 

How to create a successful white label product? 

How to create a successful white level product

When it comes to creating a successful white label product, there is no one universal formula that you can follow. 

Instead, you will need to do your research and find out what works best for each different niche. 

However, some general guidelines apply in most situations. These include: – 

Choosing the right kind of product 

You want to choose a product that other companies will not duplicate. 

An excellent way to do this is to check with the company that manufactures it and finds out if they can make another product for you under your name. 

Choosing a low-priced product 

Pricing when it comes to white label products is significant. Therefore, you will need to choose a product that is priced low enough to be affordable for most people but is still high enough that you get a good profit margin. 

Providing good customer service 

A business’s success can be attributed to providing good customer service. This applies when creating white label products just as much as it does for branded products. 

You’ll need to provide fast shipping, offer product refunds if asked for, and offer support even after people have received their product. 

Providing a high-quality product  

When you provide a high-quality product, it will be easier for you to sell more of them. 

This means that when you want to sell white label products, you will need to choose the proper manufacturer and make sure they can produce a quality product. 

Why is it essential for your company to sell a white label product? 

Why is it essential for your company to sell a white label product? 

There are a variety of reasons why it is beneficial for your company to sell white label products. 

The first is that you will be able to make more money from them. The manufacturer will take care of all manufacturing, so you won’t have to invest in this yourself. 

Additionally, there are probably fewer competitors selling white-label versions of a product. This means you will have less competition, which can be a good thing as it means more customers will come to you. 

Thirdly, selling white label products is much easier to do when compared with selling branded products because there will be no need for an advertising campaign or other promotional material. 

This means that if your products are already being manufactured by someone else, you can sell them without the need to do much extra work. 

Last but not least, selling white label products is an excellent way to build up your credibility as a business owner. This is because if you are already making money from another company’s product, it will be apparent that you know what you’re doing. 

How do you choose the name of your white label product? 

How do you choose the name of your white label product? 

When it comes to choosing the name for your white label product, you will need to choose a name that: 

Is memorable – 

The best kind of names is those that customers can easily remember. This can make it easier for them to find you and buy from you in the future. 

Easy to spell and say – 

Customers will need to easily spell and say the name of your product to find you. 

Relevant – 

When it comes to white label products, the name of your product must be relevant to what people can expect from it. For example, if you are selling a pan, make sure its name is related to cooking. 

Search engine friendly – 

When you choose a name for your product, it is vital that you also think about how likely it is to show up when people do a Google search for it. 

If customers and potential customers do not easily find the words in the product’s name, they will be less likely to buy from you. 

Your product’s name should ideally be as close as possible to the actual brand of the product. So, for example, if your white label product is a frying pan, then the best name for it would be something along the lines of ‘Best Frying Pan.’ 

How do you decide what to charge? 

How do you decide what to charge? 

The price you decide to sell your product for will influence your profit from it. 

This means that when deciding what to charge, you need to think about how much a customer would be willing to pay and how much you should trust them to make a good profit margin. 

When it comes to the price you decide to sell your product for, several things can influence this: 

Manufacturer’s recommended retail price. 

If you have chosen a manufacturer with its own recommended retail price (RRP), you will need to make sure you don’t charge less than this. However, doing so may mean you lose money from selling them, as this would mean the manufacturer is not making their profit from producing your white label product. 

How much other companies charge for the product 

It is always worth taking a look at market value what competitors of yours are selling a similar product for. This means that if they have a more expensive version on offer, you may want to charge a little less than them to make customers buy from you instead. 

How easy the product is to produce 

Some white label products will be much easier or much more complicated to produce than others. For example, if your product is selling well and there are hundreds of competitors selling similar products, then this may mean that you need to charge a higher price than your competitors to make the same level of profit. 

What is the cost of producing your product? 

Last but not least, remember that if it costs you more money to make your white label products, you will need to include this extra cost when calculating how much the product should be sold for. 

Your primary goal should be to price your products at a fair price. 

This can help ensure that you are making enough money from the product while also attracting customers who feel like they are getting good value for their money. 

Finally, remember that many companies make it part of their business strategy to sell white-label products much higher than their competitors. This is because they usually offer a high-quality and exclusive service and brand, so you may want to consider trying out this strategy if you feel like your products could benefit from it. 


As far as creating an unbeatable product is concerned, every little detail counts. Your product must be perfect from every angle. It must be detailed, accurate, error-free, enticing, and have a powerful benefit/drawcard. 

However, another important detail is often overlooked, which is… the way your product is presented! 

Many entrepreneurs get so focused on the details of their products that they forget about how they are presented. This is a big mistake. 

Often, people don’t buy what you offer them; they buy why you offer them something. Therefore, the “why” is far more critical than the “what.” And, the “how” that you use to deliver your “why” will make a massive difference in your sales. 

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