For those just starting their dropshipping journey, you might wonder how to sell products. You might also be looking for ways how to reduce cart abandonment. Customer abandonment occurs after adding items to the cart but failing to complete the purchase process. Statistics show that about 69% of online shoppers do this, which means you’re losing almost 3 out of every 5 customers.
If you’ve been in this business for some time, you know the main reason behind cart abandonment is lack of trust. It means that customers aren’t comfortable buying from your store since they don’t know if it’s legit or not. If they think shipping will take too long, they might prefer buying from another shop. If you run an eCommerce store for dropshipping, the main task here is to convince your customers that they’re at the right store and can trust you to deliver their orders on time.
In this article, we’ll share the top 10 tips on reducing cart abandonment with you. We’ll also provide you with some helpful dropshipping cart abandonment tools along the way to make your journey easier.
What is Shopping Cart Abandonment?
Before we go into the tips on reducing cart abandonment, you must know what shopping cart abandonment is exactly. As mentioned earlier, this happens when customers add items to the cart but fail to complete the purchase process. This means that they leave your website without purchasing anything.
Why Does Shopping Cart Abandonment Happen?
Customer cart abandonment is caused by a variety of factors, but the main ones are-
• Due to Poor website design and security.
• The checkout process is not clean and simple, making your customers confused.
• Product images don’t load quickly because no one likes waiting for pages to load or products to appear on the screen.
• The shipping costs are too high.
• The item is out of stock.
• The website is difficult to navigate
• The customer does not trust the website with their personal information
10 Dropshipping Tips for 2022 to Reduce Cart Abandonment
We all know that dropshipping is a popular selling method today, but not many people are aware of making this approach work.
Here are some of the best tips you can follow to reduce cart abandonment of online stores and increase your sales to run a successful dropshipping business.
Tip1: Make Your Homepage Attractive
Your homepage is the one thing that can make or break your store. If you have a home page that is slow, poorly designed, and does not convince customers, they will leave immediately. That’s why it’s important to use high-resolution images to create an excellent first impression.
In addition to that, you need to add some helpful information on your homepages, such as contact information, company policies, the currency used for payment, and the types of products you sell. These are the small things your customers want to know before they make a purchase.
Tip 2: Use Trust Badges
Adding trust badges to your website is one of the best ways to reduce cart abandonment. It will convince customers that they’re dealing with a genuine business. The best place to add trust badges is on your homepage and product page. You can choose from different trust badges depending on your target country or industry.
Tip3: Make Shipping Quick and Easy
This is one of the best ways on how to reduce cart abandonment. Since customers are skeptical about shopping online, they want their products delivered quickly. Most customers expect to receive their packages in a week, so there’s no reason to keep them waiting for two or three weeks. It also doesn’t cost that much to ship products, so you should reduce cart abandonment. The perfect dropshipping supplier is one who can deliver products as early in the order process as possible. Find dropshipping suppliers with great quality and quickly – this way there won’t be any delay or disappointment!
Tip 4: Improve Your Product Descriptions
You may be using unique product descriptions in your product photos, but this is not enough. You need to write a detailed description for each item you sell to convince customers that they’re buying something worth their money.
The description is essential because it gives the customer an idea of what they’re buying, especially if they have never seen it before. Make sure the product you’re selling lives up to its description by giving as many details as you can. Other information may be included, such as how much product there is or how long it will last.
Tip 5: Offer promo codes and discounts
The customer always comes first, and no business can survive without their support. So, you must care about your customers and provide them with the best shopping experience. Whether they return to make another purchase or not, you can still make a good impression upon them by offering promo codes and discounts now and then.
Tip 6: Understand Your Customers
This tip is crucial because it’s easier for you to understand your customers if you know their demographics. When you know your customers, you can make them feel like they matter and attract more of the same group of people to your website. This way, no customer will leave your website without purchasing because they’re being offered products in demand in their community.
Tip 7: Offer Free Shipping
For cart abandonment to decrease, you must offer free shipping. People love to get products at low prices, but they hate to pay high shipping fees. If your website offers free shipping with no minimum order limit, most customers will return to make another purchase. After all, how can you resist getting something for nothing?
Tip 8: Improve Trust Signals
Trust signals are essential for your website because they’ll tell customers that your site is trustworthy. Examples of trust signals include SSL certificates, security icons, and social media links. In case your website does not have any of these elements, it’s time to change it immediately.
Tip 9: Improve Site Efficiencies
A slow site will cause customers to leave within seconds. To prevent this from happening, you need to improve your site’s performance to convince them that they should stay and complete their purchase. This can be done by paying for shared hosting or upgrading your plan to dedicated hosting if you have an eCommerce website.
Tip 10: Use Retargeting Ads
Retargeting ads are the best way to reduce cart abandonment because they allow you to advertise your dropshipping products that customers have viewed but haven’t added to their carts. If people come back to your site, they’re more likely to purchase if they were previously interested in your items.
More tips to Reduce Cart Abandonment of your dropshipping business
Here are a few more ways you can use to reduce the chance of your customers abandoning their carts:
Easy to access contact information
Ensure that there is easy access to contact information if they want something else or have questions about how things work. It also applies when setting up automatic shipments as well, so people know what will happen next – tell them why leaving feedback is vital before asking (i.e., “I’m glad we could help each other!”). It might seem like common courtesy. Still, many times it’s favorable if someone feels valued even after just making a small purchase.
Offer they can’t refuse
When you have a sale, put up the original price with the cost of the sale next to it. It will help prevent confusion at the checkout. It clarifies that something is on sale if they see both prices, not just one with a percentage taken off in big letters.
Be professional when running an online business.
As a dropshipper, you might not be able to meet the customer in person, but you must treat them like they’re in front of you. It means that customers need to feel respected. You can use professional emails, not fill your site with “junk words,” and not make grammatical mistakes.
Show Your Customers What They Can Get
A timer can be added to your website to accomplish this. This is one of the best ways to reduce cart abandonment because it shows customers that they’re missing out if they don’t buy your products quickly. When using this method, you need to ensure that there isn’t a way to add items to their cart by mistake accidentally. Furthermore, do not use “fake” timers as this will make customers feel tricked.
Offer Discounts/Rewards for Customers Who Refer Others
You should offer something for your customers who want to refer people to your site. For example, if you’re in the eCommerce business, you can create a program that allows customers to earn cashback once someone they referred makes a purchase. You can use platforms like Refersion or ReferralCandy for this purpose.
Create Exclusive Promotions
This might be one of the most complex ways to reduce cart abandonment, but it can be very effective. Exclusive promotions are a great way to get customers back into your store because they’re being offered something only available for a limited amount of time or with certain restrictions.
Include Social Icons on Product Pages
By allowing customers to share their purchases on social media, people will learn that you have what they’re looking for, and you might get a higher chance of them buying from you. Keep in mind that some customers will share even if it’s difficult to do so, though this isn’t very common.
Offer a Fast and Easy Return Policy
People won’t buy products from your website if they’re unsure about the return policy. Offer them an easy return option, like the ones offered by Printful, and make sure it’s on your product pages. You’ll get more sales if people understand what you want them to do when they receive their products.
Useful Shopify Apps to Reduce Cart Abandonment on Your Online Store
A handful of apps can help you reduce cart abandonment and increase sales in your store. Here’s a list of some best ones:
A free Shopify app allows you to send newsletters and offers to customers who abandon their carts. It also provides advanced email automation for your shop.
A live chat app that offers immediate customer service and answers to all questions is available for free to be downloaded on iOS and Android devices. Tidio can help you increase sales in 10 ways.
PushOwl is the perfect solution for businesses with high cart abandonment rates. The app lets you send customizable push notifications to customers who leave their carts unattended, and it has a free plan that any small business owner can use!
The Abandon cart app lets you send customized emails to your customers who have left their shopping carts full of items. You can track the campaign’s effectiveness by looking at how many people are using this service and see if there’s anything that could be improved upon in future versions!
A Shopify app allows you to send customizable emails right from your store. It has free plans and has some paid plans as well.
A popular email marketing platform that allows you to create send and track emails. It doesn’t have any free plan. Start from $9/month for 2500 emails.
Q&A Cart Abandonment of Dropshipping business
What should I do to prevent cart abandonment?
You can do many things to prevent cart abandonment for your Shopify store. Here are a few tips:
• Improve Your Product Descriptions.
• Add Quality Photos to each item.
• Include Trust Badges on Each Product Page.
• Update Shipping Prices.
• Increase Ship Speed.
• Provide Clear Instructions About the Return Policy.
What should I avoid to prevent cart abandonment?
Don’t ignore your abandoned carts. You can use apps or put some codes to notify whenever someone abandons their cart. Include too many details on your product pages since it will intimidate customers from buying. Be as straightforward as possible, and don’t include long paragraphs on the product page itself. Make sure you have a simple, easy, and efficient checkout process. If customers have to provide a ton of information or fill out too many forms before checking out, they’re less likely to purchase from you. Include multiple photos added to an item and detailed product descriptions since it will give your customers more info about the items they want to buy.
Is it worth sending abandoned cart emails?
When you send shopping cart abandonment emails, it’s worth it. Sending these emails will help increase sales because customers who have abandoned their carts are already interested in purchasing your items!
Should I limit the number of emails I send?
Not at all! You can email your customers without limits or restraints as long as you don’t spam them. If they want to receive emails from you, then send them away!
How do I know if sending cart abandonment emails will increase sales?
Just try it out and find out the results for yourself. Test which message works best for your audience and see if people are more likely to purchase from you after receiving your email.
Effective cart abandonment emails will help increase your revenue up to 60%, which is a lot higher than the average cart recovery rate of 14%.
I have a Shopify dropship store that sells items from China. Will these tips work for me?
Yes, all the tips mentioned in this article apply to any Shopify dropshipping store. What is the most important tip to prevent cart abandonment? It all depends on your store, and it’s up to you to decide which tips will have an enormous impact on your business. However, I think that increasing the number of photos on each product page can help reduce cart abandonment rates.
Final thoughts
The eCommerce business is highly competitive, but that doesn’t mean you have to give up. The tips in this article will help you reduce cart abandonment and bring more customers back to your site to complete their purchases. Take the time to follow these 10 dropshipping tips and watch your sales grow in no time! Search engine optimization is a great way to increase your site’s ranking and visibility in searches. So, that you can increase your sales. Share this with your friends and followers on social media, so they can get a head start on their eCommerce stores! You may contact us if you require more information or assistance. Our team is eager to work with you towards success in digital marketing. Once again, thank you for reading our post about the Top 10 Dropshipping Tips for 2022 to Reduce Cart Abandonment– we appreciate your time and support!
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