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Shopify Product Reviews: How to Get Them

By: Tasmia S

If you’re starting your own business, one of the most important things you can do is get reviews. It’s not enough to just have a pretty storefront with great products; customers won’t find it if they don’t know about it.  

I was shopping for a new laptop the other day, and I couldn’t figure out what to buy. Should I get an Apple? What about Dell? Or Lenovo? Reviews of laptops can be incredibly useful when purchasing one!  

That’s where our blog post comes in. First, we’ll tell you how to get reviews on Shopify products- all you have to do is follow some simple steps!  

What are Product Reviews? 

In a nutshell, it’s a curated list of responses from buyers as to what they love and hate about the product. 

Product Reviews is a fantastic place to go if you want to be well-informed before making an expensive purchase. It’s about curating the opinions of those who have just taken ownership and found the product deeply satisfying or deeply disappointing. Either way, it can save you some time and money by giving you informed recommendations and warnings beforehand. 

Why should Shopify store owners care about product reviews? 

The internet has created a new world of retail, meaning that the traditional way we shop for products and services is now outdated. Consumers purchase and determine the value of products without physically seeing them first, often leading to an impulse buy. The consumer has no fear of trying out a product due to minimal or even nonexistent risk. 

This behavior poses some serious challenges as some consumers use online reviews as their baseline for making purchasing decisions. Still, others serve as eager purchasers who go by what looks best on social media posts (without ever reading reviews). 

This leaves retailers like you with an enormous task–to make the most appealing, aesthetically pleasing presentation for your store with limited resources.  

To increase Google algorithm rankings. 

Product reviews are important for Shopify stores because they can affect your conversions. If you have good product reviews, then it’ll encourage more people to purchase your online store. 

There’s also another reason to ask for product reviews: Google’s algorithm ranks websites higher on Google search results based on the number of positive site interactions. So, for example, if a person searched for “fishing rods,” the Shopify store with the most product reviews will probably show up in their search results. At the same time, SEO-friendly review scores your business higher than your competitors.  

By collecting positive Shopify product reviews, you’ll make your website appear more credible to Google’s algorithm. That’s way, more people will see your Shopify online store, and it may even send you some organic traffic. 

Reviews can help build trust with new customers. 

According to a study by Oldfield and Cutts (2011), 72% of consumers use reviews as part of their decision-making process for buying products online. This percentage is even higher with shoppers who have never bought anything from an unfamiliar online store before! 

Online retailers should take note: if you want potential buyers to trust your business, build some good word-of-mouth advertising by allowing customers to send in feedback on what they like about how things work or look after receiving them so that people know about your products. 

Customer feedback is crucial to improving your business and products. 

Customer feedback is like gold for any company, and it can help you make better decisions about the future of your business.  

Feedback from your customers is the best way to know what’s going wrong and how it can be improved. It also helps with marketing, because people give advice when they’re happy or disappointed in a business’ service! 

A review helps customers make a more informed purchase decision.  

When customers are looking to make an informed purchase decision, they can do so by reading reviews from people who have bought that Shopify product. These reviews show them precisely what others think about it and help point out any problems or drawbacks with their purchase to avoid experiencing these in future purchases! 

The more add reviews, the better! It’ll increase your conversion rate and grow your store’s reputation. 

Shopify Product Reviews: How to add them to your online store  

#Step 1: Open your Shopify App Store Dashboard.  

Shopify Product Reviews: How to Get Them 2

Open your Shopify App Store Dashboard to get started! Then, towards the left of your screen: Click “App.” 

#Step 2: Press the “Customize your store” button. 

#Step 2: Press the "Customize your store" button. 

Now you can see a blue button called “Customize your store” on the right-hand side; this is where you can customize your online shop! 

#Step 3: Type “product reviews” in your search bar. 

#Step 3: Type "product reviews" in your search bar. 

Search for “Product Reviews” and select it from the app store page. 

#Step 4: Install the Shopify Product Reviews app. 

#Step 4: Install the Shopify Product Reviews app.

Select the app that you want from the Shopify product reviews app list, then click on ‘Install App.’ Next, you can enter your Shopify store. 

#Step 5: Install the Product Reviews app on your Shopify product page. 

#Step 5: Install the Product Reviews app on your Shopify product page. 

Now install the product reviews app on your Shopify store. You can do “AutoInstall” or Manual Install.” 

How to install Shopify product review apps manually.  

Step 1: Log into the Shopify admin. 

Step 1: Log into the Shopify admin.  

Step 2: Go to the online store. 

Step 3: Click on the theme. 

Step 3: Click on the theme.

Step 4: Click on the actions button. 

Step 5: Click on the Edit Code button. 

Step 5: Click on the Edit Code button. 

Step 6: Click on the product.liquid link in the Templates section (or use the search bar on the left side of the page). 

Step 7: You should copy and paste the following code in the very last line of the code. 

Step 7: You should copy and paste the following code in the very last line of the code. 

Step 8: Save your work by clicking the Save button at the top right corner of the screen. 

Step 8: Save your work by clicking the Save button at the top right corner of the screen. 

7 Best Shopify customer review apps 

7 Best Shopify customer review apps 

  • Product Reviews 
  • Product Reviews.  
  • Loox Product Reviews & photos. 
  • Fera Product Reviews App.  
  • Ali Reviews ‑ Product Reviews 
  • Ryviu Product Reviews App & QA  
  • Rivyo Product Reviews App & QA

Here are some best ways to get Shopify reviews 

Here are some best ways to get Shopify reviews 

In today’s world, people want transparency about what they’re buying before making any purchase decisions online. Customer reviews are the best way to give your potential customers an idea about your shop, products & services. 

Shopify conversions and sales can be increased through customer reviews. We are on a mission to make it easier for new online businesses and entrepreneurs to collect product reviews. Here are some best ways to get customers’ reviews for your Shopify store. 

Request reviews from your customers. 

You can increase your conversion rate by requesting reviews from clients. This is a simple action that many businesses fail to take advantage of, but it could be vital for improving customer happiness and retention rates with their product/service brand! 

Give them the opportunity they deserve – offer frequent opportunities as often as you possibly can or at least once per week, if not more frequently, during the busy season. Hence, people know there’s always an open line available should any issues arise later down the road. 

Create a process for automating and scaling customer reviews 

The best way to make sure your company is top-notch and customer satisfaction is at an all-time high. The key? Automate your review page! Start by automating the process for creating new reviews from old ones. 

One of the most efficient ways to scale a business is through customer reviews. This process can be automated, and you will have an easy time managing all aspects with ease since nothing is more annoying than getting asked for a review just a few seconds after purchase. 

Provide more reasons for people to leave a review 

The average user will only leave a review if they have something good to say about your business, so an incentive must be offered. Remember, you can provide an automated solution with dedicated prospects specifically for this purpose. 

Allow customers to share their experiences with the community. 

When you ask to add reviews, most people will just go ahead and leave them on their own without letting anyone know about it. However, these types of non-transparent reviews are not very effective. So, display product reviews to improve things by allowing everyone to see what others say about your products/services. 

Automate customer satisfaction surveys 

Building trust with your customers with customer satisfaction surveys. It’s also a great way to ensure you’re delivering on the promises that you set out for them when they first heard of your brand/product or service that made them want to purchase in the first place. Also, this way, you can collect reviews for your dropshipping store.  

Offer discounts for leaving a product review 

You can incentivize customers to leave a product review in many ways, but offering discounts is one of the best ways. People have an emotional connection with money which makes them more likely to take action when they know there’s something valuable on offer. In addition, automating this process will make the process easier and more efficient. 

Giveaway Shopify products in exchange for reviews 

Ensuring that you use your social media platforms, newsletters, and other marketing strategies should be part of the automated review system you create. Remember, if you’re looking for an excellent way to drive more traffic and conversions without investing too much money, then giveaway products in exchange for user reviews can be a great solution. 

You can offer a discount on their next purchase for leaving a review. It is another effective means of encouraging customers to leave you a positive product review.  

You should follow up on the reviews you receive from customers. 

This will help you identify the areas that need more attention and focus. You should also reply to your reviews from time to time as a means of thanking people for leaving them. 

Showcase your business online and on social media 

Having a positive reputation online will help you attract many customers through social media. You can do this by sharing your reviews on your company’s social media channels and featuring them on your website/blog article. 

Get closer to your customers by optimizing your mobile presence. 

If you want to generate leads and convert them into customers, mobile responsiveness is one of the most important factors. Most people will go ahead and purchase from a business they can access on their smartphone or tablet regardless of how great or awful that business’ website/storefront may be. 

Utilize templates to simplify review writing 

It would help if you created some templates for specific review requests so that it becomes easier to generate more reviews on Shopify products. 


You probably know by now that what makes the customer experience great is anything that doesn’t stop them from success. So, if you’d like to increase your sales by turning customers into advocates, you know the right way for you to get more Shopify product reviews.  

It’s also important to have positive reviews and negative reviews because if any issues arise, maintain credibility and resolve problems quickly. 

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