Pinterest is a great place to discover new products and trends, but it can not be easy to do product research on Pinterest.
Let us help you get more out of Pinterest by sharing our top tips for product research on Pinterest. Whether you’re seeking inspiration or trying to source a specific item, we have some ideas that will make your search easier!
You’ll learn how to use boards as a way of organizing your research, which tools are most valuable when sourcing items from Pinterest, and how you can save time with automation.
Pinterest – what is it?
The social networking site Pinterest allows users to discover and save images they like on themed boards. Pinterest account holders use it as a way of sharing their interests with others, showing off their style, or gathering inspiration for home décor, fashion, cooking, and more.
If you’re looking for products to sell online, Pinterest can be a valuable research tool. But you do need to find the right images from rich Pins if you want to make a sale. Approach Pinterest like a search engine. Learn how to use the site’s advanced features, such as searching for boards and pins by category or keyword. Find out what other people are saying about your business in their comments on specific posts (which may be helpful feedback if you want ideas!). The more information available when customers research products they might purchase online, the better!
What are Pinterest boards and pins?
Pinterest board is themed collections of pins or images. You can create a board and pin your images to it, discover new Pinterest boards and follow their owners, and find new pins and repin them on your boards.
Pins include the image itself and additional information such as price, website URL, and product names. A pin can link to any web page, not just online shops.
How do I start researching on Pinterest?
The best place to start is using your boards to organize your research. Organize each set of products you find into its board and make a note of the URL. Less organized users may find it easier to use one board to pin all their ideas. Doing this won’t lose track of pins or repin them back to the wrong boards.
As you find products on Pinterest, look at the URL in the address bar. It often includes helpful information such as price, website name, and product names. Make a note of these details to have them when you want to buy or contact the seller.
Pinterest is not an online shop, and users don’t always link back to their sources, so this information won’t always be available. In the Pin description field, you may find it helpful to add a note. Thus, it will be much simpler for you to locate the Pin again and source it and assist other members across your board.
Pinterest has a ‘Pin It’ Button, which allows you to pin something by simply clicking on it. Hovering over anything that looks interesting gives you the option to Pin it using this button. It is one way to pin products from Pinterest quickly and easily.
When you find a pin that looks promising but doesn’t have time to investigate further immediately, you can save it to a board or like it. Liking a pin is suitable for collecting ideas and saving them for later. However, only repins from people you follow will appear in your feed.
How do I find products on Pinterest?
Using popular boards is one of the easiest ways to discover new products. These boards are organized by clothing, beauty, and home decor categories. Most popular items are displayed at the top of each board. You can also use tags, which work like keywords or search terms. Most users include at least one tag in each pin description. If you enter a few relevant tags in the search field, you’ll get a list of pins that contain these words in their descriptions.
When using Pinterest to find products, remember that Pinterest is a social network and not a shop. The only way to ensure an item is for sale is by clicking through to the website and checking the product pages. Many pins link to other websites, blog post, and online shops.
Pinterest profile also has a “Shop the look” feature, letting users find related items from different sellers. However, it’s best not to use Shop the Look as your only source of information for products as you’ll need to check prices and availability yourself.
Repinning is a great way to find new products on Pinterest and keep your boards fresh with new content. Click on the Pin and hit Pin It to repin from another user’s board. Repins from people you follow will appear in your feed and may also appear on the original board if it’s public.
10 Pro tips for product research on Pinterest
If you’re not using Pinterest for product research already, then it’s time to get started! We’ve compiled our top ten professional Pinterest product research tips:
Tip1: Use boards as a way of organizing your research
With so much information available now, it can be challenging to find the best sources. Use boards as a way of organizing your research and allowing your time to read more thoroughly before moving on to other topics or projects!
So use boards to keep track of your research and hang them on the wall. Use different colors or shapes for each topic you want to organize into categories, so it is easier to go through later to find what’s needed at first glance!
I’ve found another way that works well with this idea – store pictures (or even postcards!) from all over the world in an envelope specifically designed to hold loose leaf binders, etc.; then put these in a folder so you can refer to them quickly when you need to.
Tip2: Use search filters to narrow down your result list
The search filters on Pinterest allow you to narrow down your result list by category or price range. For example, if I’m looking for a “coffee machine,” then it’s easy enough just press “kitchen” into the filter, and bam! All of these excellent kitchen coffee machines will appear at once in my feed, so now all I have left to do is decide which one looks most appealing.
Tip3: Use the “Shop the look” feature to find similar items
Another great way to find new products is by using the Pinterest “Shop the look” feature. When you click on the Shop the Look button in an item’s description, you’ll be taken to a page where other users can pin items that match the chosen item. It will help you find similar products, for example, inspiration to create a look of your own or related items for sale online.
Tip4: Search keywords in boards and pin descriptions
Pinterest users usually add at least one tag to each pin description, so use this to your advantage when searching for new pins. Enter a few relevant tags in the search field, and Pinterest will give you a list of pins that contain these words in their descriptions.
Tip5: Use the URL to find more information
When someone shares a link on Pinterest, you can click the “more” button after the URL to find out where it leads. Then, you have to hit ‘copy’ and paste the URL into Google – this will usually provide more information about that product or link.
Tip6: Save pins for later using Pinterest’s “Pin It” button or liking a pin
Pinterest lets you save pins later by clicking the “Pin It” button. You can also like a pin using that same button and view all your selected pins on your profile page by clicking on the Likes section.
Tip7: Use boards to plan out future styling ideas or DIY projects
Use Pinterest boards to plan out future styling ideas or DIY projects. Pin your favorite items to boards (use the “Pin It” button if you want to come back later), and pin descriptions will help you find more information about how it was done or where to buy them online. Organize everything in one place by creating boards for each section of your project. Boards are also great for keeping ideas that are not pinned yet, but maybe later, you’ll have time to complete them.
Tip8: Find popular boards on Pinterest
The most popular Pinterest users are well-known interior designers, bloggers, artists, etc. Not only will you find some great pins on boards made by these people, but it’s also a good way of promoting your boards! Board topics are usually particular, so it is essential to choose popular board names that people will remember and search for in the future.
Tip9: Use the “Pinterest’s Top Pinner” list to find great pinnable items
Pinterest’s “Top Pinner” list is another way of finding new pins. The Top Pinner list shows you who has shared the most pins in their lifetime, so the more active pinner will undoubtedly have some great pins on their boards.
Tip10: Don’t forget to use hashtags to search for new products
Hashtags are used to provide more information about a pin. Use them when posting your pins and think of relevant ones that other users might search for. Sometimes Pinterest gets it wrong and suggests irrelevant tags, so if you find a pin with a wrong tag, click on the tag and delete it.
Pinterest might seem like an endless source of inspiration when you first sign up, but you might have trouble finding what you are looking for, so use these tips to find new trendy products!
Tips for creating a viral pin on Pinterest
Pinterest users are interested in valuable tips and want to have fun. Here are some viral Pinterest pins that will help you achieve this:
Create a mystery board
Creating a mystery board and posting clues often leads to engagement – especially if it’s linked to an actual event or sale! For example, “Guess where we’re going for dinner tonight!” could lead to a board with a picture of a passport and tickets to an exotic location.
Create a board that offers free “inspiration” to pinners by guessing which pins are from your website or store. Pin these items as “not available” and challenge people to guess their price. If you’re sure they’ll love the product, offer them a coupon code for their first purchase!
Use Pinterest contests to gain viral pins and engagement.
Pinterest is also an excellent platform for running contests and competitions – it’s free publicity for your products, and there’s no limit on how many times users can repin/like/heart your pins. Check Pinterest’s guidelines for running contests to reduce the risk of being reported or banned.
Take pictures of your product in exciting places.
Instead of taking a flat picture of the product, take it to an exciting location. Homeowners are constantly looking for new ideas, so showing your products in various places will encourage users to pin them!
Another idea is to have fun with camera angles or play around with props. This will get people’s attention, and the picture will be more likely to stand out on Pinterest.
Share your opinion!
If you think an item has either great or terrible features, pin it with a lengthy description of why it’s so good/bad! This way, people can choose to buy this product based on your review. It’s also a great way to build relationships with your followers and get their trust.
Pin infographics for even better exposure
Infographics are always popular on social media, and they’re effortless to create! Put together some helpful stats about your product, add some text, and voila – you have a viral Pinterest pin. This will not only increase awareness of your product but will also get you some valuable backlinks.
Create a board for products similar to yours
Find other items similar to yours and add them to a board (with the correct tag, of course!). This is an excellent way of finding new customers – if they like your product, then chances are they’ll be interested in the others that you’ve seen.
Don’t forget to check out what your competitors are pinning! Sometimes it’s worth checking Pinterest to see if anyone is talking about your products on their board. This way, you can engage with users and chat with them without spamming them!
These tips should help increase engagement on Pinterest and help you find viral pins to post on your boards! While Pinterest is a great marketing tool, be cautious of becoming “spammy” – don’t overdo it with self-promotion. If users report your account for spamming, they will ban you from using Pinterest, so try posting organic pins as much as possible.
Pinterest Marketing Tips
Pinterest’s demographics are attractive for marketing purposes because more than half of the site’s users have a household income of over $50,000, and 73% are female.
Pinterest is a perfect marketing channel if your target audience is women who love DIY projects and fashion. It’s also important to remember that Pinterest boards with detailed descriptions can increase sales because it provides more information about the product, making consumers more likely to purchase.
Tip 1: Use Pinterest to find new customers but don’t forget about your current followers
Although Pinterest is a great way to reach new people, it’s also important not to neglect your current followers so they don’t feel spammed with company updates. Keep them in the loop without posting too much!
Tip 2: Use Pinterest to drive traffic to your website
Pinterest is thought of as the ultimate bookmarking platform, which means it has the potential for driving significant traffic to your business’s website. The more popular an image you post on Pinterest, the more substantial number of people who will visit your site.
Tip 3: Ask customers for feedback
If you have a successful product, ask customers to pin their experience using your item on Pinterest. It is an excellent way to get feedback and see other people’s thoughts on the product. If there are flaws which need to be addressed, this will provide you with the opportunity to do so.
Tip 4: Offer users freebies in exchange for pins
Pinterest users love freebies! If your product is fantastic, then you may as well give it away and let people know about it. You can design a unique pin to post on their board to win the prize. Just make sure to use the correct keywords when posting, so they’re more likely to be found easily!
These Pinterest marketing tips should help you use Pinterest as a marketing channel. Remember that any online business will have competition, so if you want to stand out from the crowd, focus on creating an awesome pin and make sure it has a catchy description.
Q&A about Pinterest
What is a good Pinterest URL name?
The best way to stand out on Pinterest is coming up with a catchy username that sums up what you sell. Make sure it has lots of relevant keywords too!
How do I avoid getting banned from using Pinterest?
The number one rule for using Pinterest – don’t spam. If you post too many pins in a short space of time, then users will flag your account. If this continues for more than 48 hours, your account will get banned.
What are the best ways of advertising on Pinterest?
Advertising on Pinterest can be accomplished best by encouraging users to pin images, products, or websites on their boards. This is a great way to get seen by your target audience.
What are the best times to post on Pinterest?
Choosing the right time to pin will depend on your business’s market. However, this infographic has an idea of when most users are browsing Pinterest.
What makes Pinterest unique among social media platforms?
Pinterest stands out because users can browse images through many different categories. This is why Pinterest is an excellent site for finding new customers!
What kind of pins are most popular on Pinteres
Mostly, the most popular types of pin are images. People love to share content they find fascinating, witty, and inspirational, so try your hand at creating fantastic idea pins that you think will go viral!
Can I open a Pinterest business account?
Yes! Pinterest launched the business account back in 2012 and it’s a great way of getting noticed on Pinterest. Just remember that if you want to take full advantage of your business account, you’ll need to be willing to spend time investing in growing your follower base and taking part in group boards.
Prior to run Pinterest ads, you need to set up a Pinterest business account, but the added advantage is that you will get access to Pinterest analytics.
We have provided you with the top 10 pro tips for product research on Pinterest. Now, it’s your turn to take action and start pinning away! Which of these are some of your favorite pins?
Pinterest is all about finding inspiration, so use this opportunity to find some new pinning ideas and boards to follow! There are no strict rules on Pinterest – it’s all personal preference, so experiment with different boards until you find what you like the most. Try to look beyond the obvious and see what others are pinning as well! create pins