Looking for the best Shopify email marketing apps to skyrocket your eCommerce traffic and boost your sales in 2023? Look no further!
Email marketing is a highly effective way to communicate with your customers, inform them about new products and promotions, and ultimately drive them back to your store.
With hundreds of email marketing apps available in the Shopify app store, choosing the perfect one for your eCommerce business might be overwhelming. But don’t worry; we’ve got you covered.
In this blog post, we will explore the top Shopify email marketing apps to automate your campaigns and build strong relationships with your customers. So, sit back, relax, and let’s dive into the world of Shopify email marketing apps that are set to shine in 2023.
What is Email Marketing? Why Use a Shopify Email Marketing App?
Email marketing is sending targeted and personalized messages to a group of people via email. It serves multiple purposes, including nurturing leads, promoting products or services, and maintaining customer communication. Consequently, using a Shopify email marketing app can significantly enhance customer engagement and increase sales for e-commerce businesses.
Few reasons why investing in a Shopify email marketing app is advantageous for e-commerce entrepreneurs:
Personalized Campaigns: Shopify email marketing apps enable business owners to segment their customers based on various criteria, such as location, purchase history, and behavioral data. This, in turn, allows for more relevant and targeted marketing campaigns.
Automation: With advanced features like automated email flows, welcome emails, and abandoned cart reminders, a Shopify email marketing app ensures that timely and relevant content is sent to customers with minimal manual effort.
Data-driven Decisions: Effective email marketing apps provide real-time analytics, helping business owners measure the success of their campaigns. Open rates, click-through rates, and conversion rates help businesses prioritize and optimize their marketing efforts.
Stunning Designs: Shopify email marketing apps often include customizable templates to design visually appealing newsletters that best represent a brand and its products.
Comprehensive Solutions: Shopify email marketing apps integrate seamlessly with a company’s e-commerce platform, ensuring smooth data transfer and a unified approach to managing customer information.
According to Shopify App Store data for 2023, some of the best email marketing apps integrate seamlessly with Shopify, allowing merchants to send targeted marketing campaigns to their customers. These tools allow e-commerce businesses to drive more traffic, increase conversions, and boost overall revenue.
7 Best Shopify Email Marketing Apps
Seguno: Best Affordable Email Marketing App
Seguno is an excellent choice for Shopify store owners looking for an affordable email marketing app to boost traffic and sales. As one of the top-rated email marketing apps in the Shopify marketplace, Sendinblue consistently delivers impressive results for businesses of all sizes.
Some key features of Sendinblue that make it stand out among other email marketing apps include:
- Cost-effective pricing: With plans starting at just $15 per month, Sendinblue is an affordable option for those working within a budget yet seeking to maximize the benefits of email marketing.
- A rich library of templates: Sendinblue provides users with a wide variety of email templates to choose from, ensuring that marketing emails are both visually appealing and engage with the audience.
- Marketing automation: The app’s automation features enable users to create targeted email campaigns and automated workflows, allowing for a more efficient approach to email marketing.
- Reporting and analytics: Sendinblue boasts an intuitive reporting system that helps users track their email campaign performance, which in turn, assists in making data-driven decisions to optimize future campaigns.
- Excellent deliverability: Sendinblue’s excellent email deliverability ensures that marketing emails reach the right inbox, avoiding the spam folder.
Seguno is an affordable yet powerful email marketing app for Shopify store owners that delivers outstanding features and results. The blend of an intuitive interface, high deliverability, and automated marketing campaigns make Seguno the go-to choice for those looking to drive extensive traffic and boost sales through email marketing.
Omnisend: The Most Popular Email Marketing App for Shopify
Omnisend, a highly popular email marketing app for Shopify, has proven its worth for thousands of eCommerce businesses. This powerful tool is tailored specifically for online stores and has a myriad of features designed to increase traffic and sales.
Here’s why Omnisend stands out as the most popular email marketing app for Shopify:
- No subscriber limits or per-email charges: With Omnisend, you can enjoy the freedom of unlimited subscribers and email sending, regardless of whether you are on the paid or free plan.
- Built for e-commerce: Trusted by over 100,000 brands, Omnisend dispels the myth that email marketing has to be expensive. Its seamless integration with Shopify allows users access to vital e-commerce data, making it an essential tool for online store owners.
- Extensive suite of automation workflows: Omnisend provides a robust automation system that triggers email campaigns based on customer behavior, such as abandoned carts and order confirmations.
- Quality analytics and reporting: The app’s dashboard offers comprehensive analytics to help you gauge the effectiveness of your email campaigns, allowing for continuous optimization.
- Pre-designed templates and opt-in forms: Omnisend offers an extensive library of customizable email templates and opt-in forms, making it convenient for users to create campaigns without starting from scratch.
- 24/7 customer support: Omnisend provides top-rated customer support, ensuring users receive the assistance they need when facing any kind of challenge.
Omnisend’s popularity among Shopify store owners is well-deserved, as its impressive feature set makes it an ideal choice to grow eCommerce business through effective email marketing strategies.
Klaviyo: The Data-Driven Marketing Automation Tool
Klaviyo is a powerful data-driven marketing automation tool designed specifically for eCommerce businesses looking to improve their email marketing strategies. As one of the most popular Shopify email marketing apps, Klaviyo focuses on data-driven marketing campaigns to engage and retain customers effectively.
Key features and benefits of using Klaviyo for your Shopify store:
- Fast and Rich Integration: Klaviyo’s Shopify integration uses a webhook-based hydration process, making it faster and more data-rich than any other option available. This seamless integration ensures that all your essential data is consistently available across both platforms, enabling you to create highly targeted marketing campaigns.
- Comprehensive Segmentation Capabilities: Klaviyo allows you to segment your email list and personalize communications based on a variety of factors, such as browsing behavior, purchase history, location, and more. This level of personalization leads to more relevant marketing campaigns and higher engagement rates from your audience.
- Powerful Automation Features: Klaviyo offers a wide range of automation options, including post-purchase follow-ups, upsell emails, and recommendations for new products.
- Advanced A/B Testing: It provides comprehensive A/B testing functionality, allowing you to optimize your email subject lines, content, and other factors to maximize open and click-through rates.
- Rich Analytics: With detailed reporting, Klaviyo gives you valuable insights into customers’ behavior and preferences.
Klaviyo’s data-driven approach, comprehensive feature set, and seamless integration with Shopify make it a must-have tool for any e-commerce business looking to drive extensive traffic and increase sales.
Privy: The Complete E-commerce Growth Platform
As the e-commerce industry continues to grow, businesses are constantly on the lookout for effective marketing solutions that drive substantial traffic. Privy is hailed as a comprehensive e-commerce growth platform, offering various tools designed to help businesses attract customers and increase sales.
Key Features of Privy:
- Unified Customer Platform: Seamlessly integrates email, SMS, pop-ups, cross-sells, and more to create a user-friendly interface for managing customer engagement.
- Marketing Automation: Allows businesses to reach their customers at the right time, resulting in improved campaign effectiveness.
- Email & Text Marketing: Combines email newsletters, SMS automation, and abandoned cart recovery, effectively driving traffic and sales.
“Your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts.” – Shopify.
In addition to the features mentioned above, Privy also offers robust AI chatbot capabilities, one-click upsells, and customizable email notifications. This complete eCommerce growth platform is designed with growing businesses in mind, offering flexibility and scalability that caters to your brand’s specific needs.
HubSpot: The Free CRM and Marketing Software
HubSpot is a powerful and free CRM and marketing software that provides businesses with an all-in-one platform, making it the go-to choice for many companies. Offering features such as automation, subscription, email communication, notifications, campaign monitoring, integration with other marketing tools, and analytical capabilities, it simplifies, and streamlines email marketing efforts.
Key reasons why HubSpot stands out in the market:
- Trusted software: HubSpot has been consistently listed as one of the top 19 best email marketing services worldwide. Its robust features and reliable performance have earned it a reputation for providing exceptional value to marketers and business owners.
- Wide range of features: HubSpot offers a variety of features that help both small and large teams enhance their marketing efforts, such as customizable templates, drag-and-drop functionality, audience segmentation, and analytics reporting. These features allow for the easy creation, targeting, and monitoring of email campaigns.
- Seamless integration: An essential aspect of any marketing stack, HubSpot goes beyond simple email marketing by integrating with a large number of marketing, sales, and customer service tools, allowing you to create a cohesive and streamlined customer experience.
- Reliable data protection: HubSpot prioritizes the security of your customer’s sensitive data, using best practices and strong precautions to ensure that their information remains safe and protected.
- Excellent support and resources: In addition to an accessible and helpful customer support team, HubSpot also offers a wealth of education and inspiration through its blog, YouTube channel, and podcasts. These resources allow marketers and business owners to keep up with the latest industry trends.
HubSpot is an excellent option for those seeking free CRM and marketing software that is feature-rich, user-friendly, and integrates seamlessly with various marketing, sales, and customer service tools. By choosing HubSpot, you’re investing in a well-rounded platform that turbocharges your email marketing efforts and helps you nurture leads into loyal customers.
ActiveCampaign: Best Email Marketing App for E-commerce
ActiveCampaign is among the top-ranked email marketing tools in the eCommerce industry, offering an incredible array of features specifically tailored for online businesses.
With its strong focus on segmentation and personalization, this app allows online retailers to send highly targeted messages to their customers, ensuring better engagement and higher conversion rates. Shopify’s seamless integration with ActiveCampaign further simplifies the process of setting up and executing email marketing campaigns.
Some standout features of ActiveCampaign include:
- Comprehensive automation tools for nurturing leads, upselling, and reducing cart abandonment.
- Advanced segmentation capabilities for sending highly targeted emails based on customer profiles and behavior.
- Powerful analytics provide valuable insights that help businesses fine-tune their email marketing strategies.
- A wide variety of premade templates simplify the process of creating eye-catching and engaging email content.
These features are backed up by exceptional deliverability rates, ensuring your messages reach the inboxes of your subscribers. In addition, ActiveCampaign offers transparent and affordable pricing options, allowing your business to grow without the worry of escalating costs.
Mailchimp: The All-in-One E-commerce Marketing Platform
Mailchimp, widely known as an all-in-one eCommerce marketing platform, has earned its reputation by providing numerous features designed to drive extensive traffic to Shopify stores. The platform offers built-in tools and functionalities that cater to the different marketing needs of online businesses while focusing on boosting customer engagement.
Some notable features of Mailchimp include:
- Effective email marketing: Mailchimp hosts a variety of professionally designed email templates and an easy-to-use drag-and-drop interface, empowering users to create compelling and responsive email campaigns that target the desired audiences.
- Robust automation: With a comprehensive selection of pre-built automation workflows, users can set up and streamline various customer interactions, including welcome series, cart abandonment reminders, and post-purchase follow-ups. This automation keeps the shoppers engaged, all while saving time and manual effort for businesses.
- Audience segmentation: Unlike other platforms, Mailchimp provides advanced segmentation options that help users divide their subscribers based on different criteria like demographics, shopping behavior, and customer engagement. This targeted approach ultimately leads to better open and click-through rates, increasing the chances of conversion.
- Valuable analytics and reporting: By integrating with Shopify, Mailchimp collects various data points that deliver actionable insights on customer behavior, preferences, and trends. With this knowledge, companies may refine their advertising approaches.
- Affordability: While offering a free plan with basic features, Mailchimp also provides premium plans that scale with business growth to align with varying budgets.
“More than 70% of companies using Mailchimp report an increase in their subscriber engagement.” – Forbes, 2020
Mailchimp offers an extensive range of tools and automation to cater to the ever-evolving marketing needs of online businesses. By making data-driven decisions and crafting tailored campaigns, Shopify store owners can truly capitalize on Mailchimp’s potential for driving traffic and boosting sales.
Do Email Marketing Apps for Shopify Still Work?
In today’s fast-paced digital world, many eCommerce businesses might question the efficacy of email marketing apps for Shopify, given the emergence of new platforms and marketing strategies. However, studies have shown that email marketing still remains a significant force in the e-commerce landscape, with an estimated return on investment of $42 for every $1 spent. This illustrates that email marketing apps for Shopify continue to be effective tool for businesses in driving traffic and sales.
A comprehensive approach:
Email marketing apps do not just focus on blasting newsletters but also help eCommerce businesses automate their campaigns, segment customers, and track metrics, creating a seamless experience.
“Email marketing isn’t just about newsletters; it’s about nurturing relationships with your customers and guiding them through the sales funnel.” – Neil Patel, digital marketing expert.
Synergy with other marketing channels:
Combining email marketing with SMS, social media, and content marketing creates a more unified experience for the consumer. Many Shopify email marketing apps have integrations with other platforms, making it easy for businesses to streamline their marketing efforts.
Personalization and customer-centricity:
Email marketing apps allow businesses to leverage customer data to create personalized, targeted campaigns. This helps establish a relationship with customers and increase loyalty, which directly translates to higher sales and conversions.
Email marketing apps for Shopify remain an effective and powerful tool for e-commerce businesses to drive extensive traffic and grow their revenue.
By utilizing the right app, eCommerce businesses can automate their campaigns, target specific customers, and provide a seamless, personalized experience. Coupled with factual data and a customer-centric approach, email marketing apps continue to be a relevant and vital tool in today’s digital marketing arsenal.
Benefits of Email Marketing for E-commerce Businesses
Selling online has always benefited greatly from email marketing., providing numerous benefits that help in driving extensive traffic, fostering customer relationships, and boosting sales.
Some of the key advantages of incorporating email marketing into your e-commerce strategy:
Compared to other marketing channels, email marketing delivers a high return on investment (ROI) without breaking the bank. As per the 11 Tools to Try in 2023 by Shopify, it was highlighted that email marketing is an affordable option.
By dividing clients into several groups according to their interests and habits, more personalized email marketing strategies may be developed. This leads to improved customer engagement and response rates.
Increased customer retention:
By providing tailored offers, promotions, and informative content, email marketing helps improve customer loyalty and encourage repeat purchases. As a result, businesses can create a stronger rapport with their existing customers and maintain them for the long term.
With a plethora of email marketing apps such as Omnisend, Mailchimp, and Klaviyo designed for easy integration with e-commerce platforms like Shopify, businesses can create a seamless workflow that ensures an efficient marketing process.
Email marketing platforms provide robust analytics to measure the effectiveness of each campaign. This helps businesses identify improvement areas, optimize their campaigns, and achieve better results.
Higher email deliverability rates:
By choosing a reputable email marketing app, businesses can ensure that their emails reach their customers’ inboxes, leading to greater brand visibility and driving traffic to their online stores.
Incorporating email marketing into an e-commerce business strategy helps drive traffic and creates better customer relationships and overall growth.
Criteria for Choosing the Best Shopify Email Marketing App
Understanding the specific needs of your eCommerce business is crucial when selecting the best Shopify email marketing app. The sheer number of email marketing apps makes it difficult to narrow in on the one that best fits your company’s image and needs. The following criteria will assist you in the decision-making process:
Ease of Use:
An intuitive interface will free you up to concentrate on other aspects of growing your online store. Look for intuitive UI and UX that make it accessible for everyone on your team to execute email marketing campaigns with ease.
Customization & Templates:
Choose an app that offers a range of ready-made templates and customization options to help you create appealing and relevant emails for your customers.
Automation & Segmentation:
Features that enable targeted and automated campaign management will enhance your capacity to engage customers better. Look for apps with audience segmentation tools and advanced automation workflows for triggers like abandoned carts and order confirmations.
A transparent and affordable pricing plan is essential. Make sure you select an app that won’t balloon your expenses as your contact list expands. Consider using calculators some platforms provide to estimate costs for different audience sizes.
Top-quality customer service is critical. Opt for platforms that offer reliable and prompt support, such as chat, email, or phone assistance.
Higher email deliverability rates will ensure that your messages reach more inboxes. Choose an app that excels in this aspect to optimize your campaigns.
A well-rounded analytics feature set will help you track your campaigns’ performance and identify improvement areas.
Seamless Shopify integration is vital for an efficient operation. Make sure the app can be easily integrated with your Shopify store.
Ratings & Reviews:
Finally, validate your decision by reading through peer reviews and ratings. They provide valuable insights into the functionality and performance of the email marketing app.
Considering these nine criteria, you can confidently select the best Shopify email marketing app to bolster customer engagement and drive extensive traffic to your online store.
FAQs Shopify Email Marketing Apps
What is email marketing, and how can it benefit my Shopify store?
Email marketing refers to promoting your Shopify store through email communication with potential or existing customers. It can increase customer engagement, website traffic, and sales by personalizing content based on behavior and preferences. Building a targeted email list and creating relevant content is key for effective email marketing.
What are some features to look for in a Shopify email marketing app?
When choosing a Shopify email marketing app, ensure it integrates with your store and email service provider. Look for features like automation, segmentation, personalization, and A/B testing. Check pricing and reviews to find an effective and reliable app that fits your budget and needs.
Can email marketing help me increase sales and customer engagement?
Certainly, email marketing is an effective tool to boost sales and engagement. Through personalized campaigns, you can directly target specific segments of your audience to increase conversions. Moreover, it strengthens customer loyalty and retention by promoting products or services and building brand awareness.
Are there any best practices or strategies for successful email marketing with a Shopify store?
To succeed in email marketing for your Shopify store, make sure your emails are concise and tailored to the recipient’s interests. Use attention-grabbing subject lines and personalize content with their name and purchase history. Segment your email list based on behavior and preferences for maximum impact.
Conclusion: Boost Your Shopify Traffic with Email Marketing Apps
Utilizing the right email marketing apps can significantly boost your Shopify traffic and ultimately increase your sales. With the eCommerce landscape becoming more competitive than ever, it is essential for businesses to invest in effective email marketing strategies to stay ahead of the curve. By leveraging the best-in-class Shopify email marketing apps, you can drive extensive traffic to your store and foster stronger relationships with your customers.
Some key takeaways to consider while choosing the ideal app for your store are:
– Seamless integration with Shopify for a smooth and cohesive user experience.
– Automation capabilities to create targeted, personalized messages that improve your open and click-through rates.
– Affordability and scalability, with options for free and paid plans catering to different budget ranges.
– Comprehensive analytics and reporting to measure the success of campaigns and identify areas for improvement.
– A wide range of customizable templates to ensure consistent branding and reduce design effort.
By leveraging the power of innovative email marketing apps tailored to the unique needs of eCommerce businesses, you can elevate your brand and significantly boost your Shopify traffic.