Google Ads for Dropshipping: In 2023, what must you know?

As the eCommerce landscape evolves, Google ads for dropshipping businesses remain a powerful tool for driving traffic and sales. With new changes and features being released every year, it can be challenging to keep up with what’s unique and compelling.

In this blog post, we’ll summarize the most important things you need to know about Google ads for dropshipping in 2022. We’ll cover how to create effective ad campaigns, optimize your storefront for high conversion rates, and track your performance using essential metrics.

By understanding these key points, you’ll be well on your way to success with the Google ads campaign for your online dropshipping store!

Table of Contents

What are Google ads for dropshipping, and how do they work?

Businesses can create ads through the Google Ads platform and promote their products in Google search results and on websites with Google’s AdSense network. Merchant-facing ad campaigns are managed through the Google Merchant Center and include options for managing your product inventory, setting bids, tracking sales performance, and troubleshooting problems.

Google ads costs can vary depending on the specific campaign and other factors. The average cost-per-click (CPCs) we’ve seen range from $0.1 to $2, with some merchants paying as much as $10 per click! AdWords does not list specific costs for Google ads.

Your Google Ads account performance history is analyzed by evaluating your CTR, Ad relevance, and landing page, and you are assigned a Quality Score between 1 and 10.

For most merchants, campaigns that manage ad placements based on relevance to the search term or website show more promising results. This includes campaigns using a Product Listing Ad (PLA) that directly displays a product image and description in the search result. Keep in mind some products work better than others when it comes to demonstrating the benefits of your dropshipping products. We’ve seen great results promoting clothes and other fashion items using both PLA campaigns and traditional text-based AdWords campaigns.

Not all ad placements are created equal, so it’s essential to track performance across each platform where you advertise. For example, product listing ads placed at the top of search results generally see higher click-through rates (CTRs) and lower cost-per-click. PLA campaigns typically generate more conversions than traditional text ads, though performance can vary based on your industry and product/market fit.

Tips for optimizing your Google ads for Shopify dropshipping

There are a few strategies to consider when creating Google ads for the dropshipping campaign. However, here are some tips for creating successful Google ads for dropshipping include:

Create relevant product-targeted ad groups

One way to organize your campaigns is by product category, each with its ad groups. Creating separate ad groups for products within your “men’s clothing” category or “women’s clothing” category would be possible.

Especially if your product is available in multiple categories, separate ad groups can help you control which keywords trigger your ads to show while also allowing you to monitor performance for each category individually. Avoid creating too many ad groups since it could create a cluttered and confusing campaign.

Use relevant keywords for your products and audience.

When creating a campaign, make sure to use keywords relevant to your products and audience. For example, if you sell “men’s clothing,” your ad should showcase a picture of a man wearing something from your store.

Also, you should target high-traffic, low-competition keywords. It will help you ensure that your ads are getting seen by people who are actually interested in what you have to offer.

Create attention-grabbing headlines and ad copy.

When creating your ad, choose headlines and clear copy about the benefits of your product. You can also include recognizable names or celebrities in your ads to help increase brand recognition.

Always use compelling images that stand out from other ads on the search results page. Make sure to test different ad variations to find the one with the most positive impact on your campaign performance.

Advertise sales, deals, and discounts

When it comes to psychological price regulation, Google Ads can be a little bit trickier. You need the right product and promotion for your prospect to make them feel better when they buy from you or notice one of these ads on their screen- which will probably lead them towards an easier way of life by clicking through!

One thing I have found effective is advertising with keywords like “discount,” “sales,” “purchase”: “Get 1 Free”. This allows you to access some savvy shoppers looking specifically at deals.

Use images or videos that appealingly

Using good quality images and videos of your products is essential to drawing in potential buyers. Using high-quality images will help ensure you get the most out of each click on your ad.

Take advantage of seasonal keywords.

When a shopper finds an outfit part of their seasonal wardrobe, they’re more likely to buy it. If you target seasonal keywords with your Google ads, people will be more likely to click on the ad and possibly purchase something.

>> Start your dropshipping business with Shopify here!

To find the best ad, test multiple variations.

As merchants continue to experiment with Google ads for dropshipping, they see more success when they create efficient campaigns organized by product category and use relevant keywords. Using compelling copy that clearly explains the benefits of your products and attractive visuals can help generate a high number of clicks, which should help you meet your overall sales goals.

Optimize your Bids Smartly

Your goal with your Google ads for dropshipping campaigns is to drive sales at a profitable price, so bid smart! Optimizing bids based on ad performance is a key part of Google AdWords strategies that can help you identify where to invest your advertising dollars.

If you notice one product generating a large number of conversions at a low cost-per-conversion, you may want to increase the maximum CPC bid on that product. If your other products aren’t converting as well, you can decrease bids accordingly.

Don’t worry about every little detail.

Sometimes you can’t get it right on your first try! You can adjust your Google ads for dropshipping strategies as you go along to better suit the needs of your business.

Use negative keywords

You can use negative keywords to get more traffic on Google, but be careful. If you don’t use them correctly, they may not have the effect that you want.

For example, if someone searches for “girls’ clothes,” your ad might appear because of a keyword in your ad group. If this isn’t what you want, add negative keywords to your campaign to only people who search for “girls clothes online” will see your ad.

To succeed with Google ads, you need trial and error.

Keep trying new things, optimize what’s working, and scrap what isn’t! We recommend you start by setting up a few campaigns using the tips we covered and see how performance stacks up. There’s no need to go all out from the start with your Google ads for dropshipping strategies.

Types of Google ad campaign for dropshipping

There are mainly three types of Google ad campaigns for dropshipping.

Google Shopping ads Campaign

Google shopping campaigns are the most popular type of Google ads for dropshipping. It allows you to promote your products on top of SERP (Search Engine Result Page).

The power of Google Shopping campaigns is that you don’t have to create any ads. All the data needed for an effective campaign comes straight from your actual product listings in Merchant Center!

Search Campaigns

This campaign focuses on building your brand awareness and letting people know about your products. It’s usually used as a long-term strategy, as it’s harder to see immediate results using search campaigns. Creating this type of ad for your store can help people discover you and ultimately drive more traffic to your website.

Product Ads Campaigns

This type of campaign is also one of the most commonly used Google ads for dropshipping. Using this campaign, you can promote your products to interested customers by showcasing your offers in email campaigns, social media, mobile sites, and apps.

Some other types are-

Competitor search campaigns

Competitor search campaigns are used to track your competitor’s best-performing keywords. By targeting the exact keywords as your competitors, you can achieve better visibility for your ads and create a better image in the eyes of potential customers by ranking higher than your competition. This type of campaign is also called the “search plus my brand” campaign, which is an excellent way to monitor your competitors.

Branded search campaigns

Branded search campaigns are created to monitor your brand name. It allows you to track the traffic you get from people using your brand name directly in their search queries.

Remarketing Campaigns

This type of campaign is one of the most powerful Google ad campaigns for dropshipping strategies. Using remarketing, you can stay top-of-mind with your audience by displaying ads to people who have recently visited your website or used specific keywords in their search queries. You can use the Google display network for these kinds of the remarketing campaign.

How to set up your first Google ad campaign for dropshipping

To get started with Google ads for dropshipping, follow these steps-

Create a Google Merchant account on Merchant Center.
Integrate your merchant account with the Shopify app “Google Shopping Feed.”.
Track ad conversations using an ad tracking app.
Getting your products approved may take time.
Ensure your titles and product descriptions include keywords.
Start planning your test campaigns.

Advantages of using Google ads for dropshipping

As a dropshipper, one of the most significant advantages you gain from using Google ads for dropshipping is allowing your potential customers to discover your products and enabling you to connect with them.
Google ads can also be an excellent source for building brand awareness and generating organic traffic.
The other advantage of Google ads is setting up campaigns quickly and efficiently to test what works best for your store.
There are no tools required to advertise with the Adwords platform. All you need is a marketing budget, time, and creativity!
The potential customer can be targeted based on their location, demographics, interests, and past behavior. This allows you to customize your campaigns to reach the most relevant audience.
By tracking your ads’ performance, you can make changes accordingly to improve results.
You can use remarketing campaigns to target people who have already visited your store or shown interest in your products.

Future trends in Google Ads for dropshipping businesses

Google Ads is constantly changing, so it can be tough to predict which trends will be most important for dropshipping businesses in the future. For dropshipping businesses in 2022, here are some trends to consider:

Increased use of video ads:

Video ads are more effective than traditional text or image ads, so we’ll likely see even more businesses using them in 2022.

Increased use of Google Shopping:

The use of mobile devices is increasing, so businesses need to have a strong presence on Google Shopping.

Increased use of automation:

Automated bidding and campaign management tools can help save you time and money, so it’s likely we’ll see even more businesses using them in 2022.

Increased use of programmatic ads:

Google and other platforms are likely to become even more sophisticated, resulting in increased automated content generation and ad targeting.

Optimize content for voice search

And lastly, don’t forget about voice search. As this technology becomes more prevalent, businesses need to ensure their ads and website content are optimized for voice search results.

The future looks promising for Google Ads and dropshipping! By following trends like these, you can ensure your dropshipping business is set up for success in the years to come.

Google ads vs Facebook ads for dropshipping

Facebook ads vs. Google ads for dropshipping depend on your specific business and target audience.

For example, if you’re selling a unique, luxury product, your potential customers are more likely to be on Facebook. But if you’re selling a commodity product that’s available at many different stores, then your potential customers are more likely to be using Google search.

With that said, here are a few things to consider when making your decision:

What it costs:

You may have to spend more on Facebook ads than Google ads depending on your target audience and budget, because the audience is smaller and more targeted. And it can take longer to see results from advertising on Facebook because people need to see your ads more than once before buying.

With Google AdWords, you can start seeing results very quickly because people who are already interested in buying something similar will be the ones who see your ads.

Competition:

Facebook Ads may be more competitive, as more people use them for marketing purposes. Google Ads may have less competition, but this also depends on your specific industry.

Targeting:

Facebook Ads has much better-targeting options than Google Ads so that you can reach a very specific audience with your ads.

Engagement:

People are much more engaged with Facebook Ads than Google Ads because the ads appear directly in your news feed.

So- Which is Better for dropshipping Google Ads or Facebook ads?

Well, I won’t sugarcoat it – it depends on your specific target audience and budget. But if you’re just getting started with dropshipping, I’d recommend starting with Google ads because the competition is lower, and it takes less effort to see results.

For Google ad conversion tracking we suggest you to read our article Google Ads Conversion tracking on Shopify: How to set it up?

FAQs about using Google Ads for dropshipping

Q1: Are Google ads good for dropshipping?

Answer: Yes, Google ads can be a great way to drive traffic to your Shopify store. However, it’s important to make sure you’re targeting the right keywords and creating effective ads that will result in conversions.

Additionally, you’ll need to continuously optimize your campaigns so that you’re getting the most out of your ad budget.

Q2: Why do people use Google Ads for their Ecommerce Stores?

Answer: Google Ads is a great way to reach potential customers who are already interested in what you have to offer. In response to someone searching for a product or service on Google, your ad may appear next to the organic search results. That means that you can reach people who are already looking for what you’re selling, and you don’t need to wait until they discover your store by coincidence.

Plus, using Google Ads is a great way to test out different marketing messages and see which ones work best for your business. You can change your ads any time you want, so it’s easy to try out new strategies and see what works for you. And since Google Ads is an auction-based system, you only pay for the clicks that you get. So it’s easy to see how effective your ads are at getting people to click through to your store and convert into customers.

Q3: How can I improve my PPC ad ranking?

Answer: The ranking of your PPC ads will depend on various factors, including the quality and relevance of your ads, the competitiveness of your keywords, and the amount you’re willing to bid for those keywords.

There are, however, some ways to improve your ad ranking:

Make sure your online advertising are relevant and targeted to your audience.
Write compelling copy that encourages people to click through to your website.
Ensure that your landing page is well-designed and user-friendly and You have optimized your website for search engines.
Invest in high-quality keywords with a high search volume and low competition.
Increase your bid amount for those keywords, so you’re placed higher in the rankings.

Q4: How to increase ROIs for Google Ads?

Answer: There’s no one answer to that question because so many factors go into how successful your Google Ads campaigns will be. But some things you can do to improve your ROI include:

Make sure your ads are relevant to the keywords you’re targeting.
Create compelling ads that stand out from the competition.
Target the right audience with laser precision.
Optimize your website for conversions.
Analyze and adjust your campaigns regularly based on results.”

Q5: What are some tools for Google Ads?

Answer: There are a number of tools that you can use for Google Ads. One popular tool is the Google AdWords Editor, which allows you to make changes to your campaigns offline and then upload them to the Google Ads server.

Another popular tool is the Google AdWords Keyword Tool, which helps find keywords related to your product or service. With these words, you can create ad campaigns.

Finally, the Google Conversion Tracking Tool helps you track how well your ads are converting into sales or leads. Some other tools are-

Top AdWords Keyword Tools

KW Finder
Google Trends
Google Ads Keyword Tool
AdWords Wrapper
Answer the Public

Top AdWords Ad Setup & Optimization Tools

Unbounce
Traffic Booster
AdWords Ad Preview Tool

Q6: Is dropshipping allowed on Google Shopping?

Answer: Yes, dropshipping is allowed on Google Shopping. You can create a campaign and add your products as usual.

When a customer orders a product, you’ll simply need to purchase the item from the vendor then have it delivered straight to the customer. There’s no need to keep any inventory on hand.

Q7: Are Google Ads effective for Shopify?

Answer: The effectiveness of Google Ads will vary depending on the products and services you’re selling, as well as your target audience. However, in general, Google Ads can be an effective way to drive traffic to your Shopify store.

It’s great to use Google Ads because you can target your ads specifically to people already interested in what you’re selling. This means that you’re not wasting your advertising dollars on people who aren’t likely to buy from you. And since most people now use Google to search for information online, using Google Ads can help you reach a wider audience.

Q8: Is Drop Shipping Still Profitable in 2022?

Answer: The profitability of drop shipping will vary depending on the products you choose to sell, your target market, and other factors. However, in general, dropshipping is still a viable business model for online entrepreneurs dedicated to making it successful.

Thanks to the internet, there are now more opportunities than ever before to start a successful online business with minimal investment. And thanks to platforms like Shopify, it has never been easier to set up and manage an online store.

So if you’re interested in starting a dropshipping business in 2022, there’s no reason why you shouldn’t give it a try.

>> Free! Free! Signup for Shopify free trial here!

Conclusion

The future of Google ads for dropshipping is looking bright. With the right strategy, you can continue to see success with your dropshipping ecommerce business well into 2022 and beyond.

Furthermore, as technology advances, continues to become more connected, there will be more opportunities for drop shipping businesses than ever before. By embracing these technological changes and trends, entrepreneurs will continue to achieve success with their ecommerce stores many years into the future.

What tips do you have for other dropshippers? Let us know in the comments below!

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1 thought on “Google Ads for Dropshipping: In 2023, what must you know?”

Phoenix Meadows

July 31, 2022 at 8:51 am

Dear Tasmia,

I hope you have been doing well. May I please know the sources that you have found that say that dropshipping is allowed on Google Merchant Center through Ads?

I am really interested in finding a source that would say that this is allowed, as sadly, every Google support representative, and other Google Product experts that I have talked to, have vehemently denied dropshipping being allowed. Google, being one of the tech giants has massive appeal to the masses in the hopes of reaching out to a wider audience for their products, thus driving customers back to their own websites. Therefore, if I do find a certified source that says dropshipping is allowed… forget silver linings on the cloud, these might well be golden then.

You see… My concern is that I have worked with various sellers over the past year who have been denied selling through their Merchant Center, even to the extent of having their account suspended, some even permanently to the point where they can never ever sell again on Google, even after making new accounts, as one would be using the same kind of information (for tax/identification purposes, payment, billing, and so on and so forth) along with using the same website, so sooner or later the new accounts would eventually get suspended(you would know why that is.. as Google is smart that way).

The only way, that I have found “dropshipping” being allowed through Google ads, is if the “seller” buys the products already and then stocks them in a place that they can deem ownership of. It’s a clear issue of policy violation under “Misrepresentation” if you do not stock the products (here is the link for your reference -> https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions). Also, I think the proper term, to refer to this, would then be, “reselling”, usually with some mark-up in price to achieve some margin of profit for your business. The drawback, in this method, is that if it’s dead stock(that doesn’t move in a hasty manner) that was bought from the previous seller, one would find it really hard to do away with such products if these do not sell then.

That being said, dropshipping is allowed(only for existing sellers who are already enrolled in the dropship solution program) on Buy on Google but this wouldn’t allow new sellers to participate in this program. Also, this dropship solution from Google is only for shipping Buy on Google orders to the US from China.

I have had various sellers recently redirect me to this blog (of yours) that they read and “it says Google does allow dropshipping”. So I thought I would pop in and hear it right from the horse’s mouth, so to speak.

By the way, that is some really nice SEO work you have got done for this, appearing first in the search results even above the actual Google support page for this. That indeed makes me really happy. I will be keenly waiting for a response from you. So whenever you find it convenient for you, kindly let me know the same, as your response is very important to me.

Regards,
Phoenix