Dropshipping Shopify or Wix: Who is the Winner 2024

Dropshipping Shopify or Wix -Let’s find out who will win the ultimate battle for 2024

Brace yourself – the new year of 2024 is fast approaching, and with it comes the ever-evolving world of dropshipping. As more and more entrepreneurs turn to e-commerce as their primary source of income, the battle between two popular platforms – Shopify and Wix – has intensified. Both provide various tools to help businesses succeed in the digital world, but which one will be the most popular in 2024? Let’s take a closer look at the strengths and weaknesses of both platforms to determine which is better for dropshipping: Shopify or Wix.

Table of Contents

Shopify Vs. Wix – An Overview

Before we dive into the specifics, let’s first understand what these platforms offer. On the one hand, Wix is a website builder that does not require coding expertise but still produces professional-looking results. On the other hand, there’s Shopify – an all-in-one e-commerce platform that offers tools for building and managing online stores, processing payments, and handling shipping and inventory.

What is Wix?

Wix was founded in 2006 to make website building accessible to everyone. It has a user-friendly drag-and-drop interface, so even people with no coding experience can modify their websites. Wix also has a variety of templates and apps that make it easy to create online stores, blogs, portfolios, and more. In addition, Wix provides hosting services and 24/7 customer support for its users.

What is Shopify?

Shopify was founded in 2004 with a focus on helping businesses sell products online. It has many features that online stores need, such as website creation, payment processing, inventory management, and advertising tools. Shopify’s intuitive design and flexible features make it ideal for businesses to launch online stores with a distinct identity and a polished aesthetic. It also offers 24/7 customer support and a large community of experts and developers for assistance.

What is Better: Dropshipping, Shopify, or Wix in 2024?

Regarding dropshipping – a retail fulfillment method where the store doesn’t keep the products in stock but transfers orders directly to a supplier who then ships them to the customer – both Wix and Shopify offer tools and features to support this business model. However, to determine which is better for dropshipping in 2024, we must dig deeper into the areas crucial for e-commerce success.

Practical Features

Practical features are essential for any dropshipping business to run smoothly. Let’s see how Wix and Shopify compare in terms of these features:

Payment Processing: Both platforms offer online payment processing, but Shopify offers a wider range of options than Wix, including its payment gateway – Shopify Payments.
Multilingual Capabilities: This feature is crucial if you’re targeting an international market. Wix and Shopify provide multilingual capabilities, allowing you to translate your website into different languages.
Real-Time Shipping: Shopify offers real-time shipping rates for USPS, UPS, and DHL Express, while Wix only supports USPS.
Automatic Tax Calculations: This feature is available on both platforms but with some limitations. Wix only offers automatic tax calculations for select plans, while Shopify has built-in functionality for specific regions.
Dropshipping Options: Wix and Shopify offer dropshipping features; Wix only provides this on its higher-tier plans, while Shopify has extensive options.
Mobile Apps: Both platforms have mobile apps to manage your store on the go. Wix Owner is available for iOS and Android, while Shopify has separate apps for its website and point-of-sale system.
Integrations: With over 6,000 e-commerce-focused integrations, Shopify has a clear advantage over Wix’s 300+ general integrations.
Abandoned Cart Recovery: This feature is crucial for recovering lost sales, and both platforms offer it. However, Wix only provides this on its higher-tier plans, while Shopify offers it on all its plans.
SSL Certificate: Both platforms provide an SSL certificate to secure your website and customer data.
Customer Support: While Wix offers customer support through an online help center and email, Shopify provides 24/7 support through various channels, including chat and phone.

Those are some of the key features. The bigger picture is yet to be seen. Let’s understand the other big features crucial for an e-commerce business to thrive in 2024.

Pricing and Costs

Another crucial aspect of dropshipping is the pricing and costs involved. Wix and Shopify offer various pricing plans for business needs and budgets.

Shopify Pricing Plans:

Shopify Lite ($9/month): This plan is ideal for sellers with a website and want to add e-commerce functionality. It includes features like buy buttons and accepting credit card payments in person.
Shopify Starter ($1/month): This is the basic plan for building a fully functional e-commerce website. It includes unlimited products, 24/7 support, and features like discount codes, abandoned cart recovery, and gift cards.
Shopify Basic ($25/month): All the benefits of the Starter plan, expanded access for employees, more storage locations for inventory, and more thorough reporting.
Shopify ($65/month): The next level up, this plan offers all the Basic plan features plus third-party calculated shipping rates and discounts on USPS Priority Mail cubic pricing.
Advanced Shopify ($399/month): This is the most expensive plan, offering advanced features such as international domains, pricing, and per-variant pricing.

Wix Pricing Plans:

Free Plan: As the name suggests, this plan has limited features and Wix branding. It is not e-commerce-enabled.
Basic Website Plans ($16-$45/month): These are designed for those who need a professional website without accepting online payments. They include features like custom domains, SSL certificates, storage, and apps.
Business & E-commerce Plans ($27-$59/month): These plans are for e-commerce and include features like secure online payments, customer accounts, abandoned cart recovery, and more. The VIP plan includes advanced features like priority support and a loyalty program.

Shopify vs Wix – Some Other Costs Comparison:

Transaction Fees: While Shopify charges a transaction fee for each sale made through the platform, Wix does not charge any transaction fees.
Payment Processing Fees: Shopify and Wix offer payment gateways with varying processing fees. A 2% surcharge applies to the Shopify Basic and Shopify Advanced plans, and a 1% surcharge applies to the Shopify plan if you use a third-party payment gateway.
In-person credit card rates: Shopify offers a lower rate for in-person transactions than Wix.

Overall, Wix and Shopify offer competitive pricing plans for different business needs. It’s important for dropshippers to consider their budget, expected sales volume carefully, and required features before choosing a plan. So, take the time to study each platform’s pricing structure and choose the one that best fits your business.

Integrations and App

Both Wix and Shopify have robust app stores that offer a variety of integrations and add-ons to enhance your e-commerce store. These integrations are crucial for streamlining operations, improving customer experience, and boosting sales.

App Stores:

Wix App Market – The Wix App Market has over 660 apps, including both Wix-developed and third-party apps. These apps cover a range of functions, such as product reviews, digital downloads, gift cards, tax calculations, and more.
Shopify App Store – The Shopify App Store boasts over 8,000 integrations and apps offering various functionalities like email marketing, accounting, CRM, and more. This gives Shopify an edge regarding the quantity and diversity of integrations available.

Integrations and Add-ons:

Both platforms offer integrations and add-ons that cater to specific business needs. For example, Shopify offers integrations with major shipping carriers like UPS and FedEx and accounting software like Quickbooks and Xero. Conversely, Wix offers integrations with popular email marketing services like Mailchimp and Constant Contact.

Dropshipping Apps:

Both Wix and Shopify also have apps specifically designed for dropshippers. These apps automate various aspects of the dropshipping process, such as product sourcing, order fulfillment, and tracking inventory levels. Some popular dropshipping apps on both platforms include Oberlo, Spocket, and AliExpress Dropshipping.

Overall, both Wix and Shopify offer a wide range of integrations and apps to enhance the functionality of your e-commerce store. However, Shopify’s larger app store gives it an advantage in terms of and diversity.

Email Marketing Tools

In today’s digital landscape, email marketing is essential for businesses to communicate with their customers and drive sales. Both Wix and Shopify recognize the importance of email marketing, so they offer bundled email marketing tools within their platforms.

Email Newsletters:

Wix’s free plan includes 200 monthly email sends, making it ideal for smaller businesses. Wix offers a paid email marketing tool for those with a larger subscriber base that allows for up to 1,000,000 emails per month. Shopify’s email marketing tool, known as “Shopify Email,” has a free plan allowing up to 10,000 monthly emails. Additional emails can be sent for $1 per 1,000 messages, with discounted rates for high-volume senders.

Automation:

Both Wix and Shopify offer automation features within their email marketing tools. Wix allows users to create automated emails triggered by specific customer actions, such as purchases or form completions. Shopify has recently improved its automation capabilities, allowing “if this, then that” rules to automatically send emails based on user actions.

Integration with Dedicated Email Marketing Tools:

While Wix and Shopify’s email marketing tools offer decent features, they may not be as robust as dedicated email marketing platforms like GetResponse or Mailchimp. However, both Wix and Shopify make it easy to integrate these more advanced tools into their platforms for users who require additional features. Shopify has an advantage in this area, with a wider variety of dedicated integrations.

In conclusion, both Wix and Shopify make it simple to communicate with customers by leveraging powerful email marketing tools within their respective platforms. However, Shopify’s email marketing tool has the edge in quantity, offering more free emails per month.

Content Management and Interface

Both Wix and Shopify have intuitive interfaces that make them beginner-friendly platforms. They also provide CMSs, which are used to create and manage content on a website.

Content Creation:

Wix’s drag-and-drop editor allows for easy creation of visually appealing websites without any coding knowledge required. Users can choose from over 500 templates or start from scratch with a blank canvas. Shopify’s interface is also easy to use, with a drag-and-drop feature and numerous customizable templates.

Content Management:

Wix has a built-in CMS that allows users to easily manage their website content, such as creating pages, blog posts, and galleries. In comparison, Shopify relies on third-party apps for additional CMS functionality. While many options are available, this may result in additional user costs.

Multi-Language Support:

Wix has a built-in feature allows users to create a multilingual website with translated pages. Shopify also offers multi-language support through third-party apps.

Interface and User Experience:

Both Wix and Shopify have well-designed interfaces that are easy to navigate, making them beginner-friendly. However, some users may find Wix’s interface cluttered and overwhelming, while Shopify’s interface is more streamlined.

In conclusion, both Wix and Shopify offer intuitive interfaces and CMSs, making it simple for businesses to build and maintain their own websites. However, with its drag-and-drop editor, Wix may have an advantage in content creation, while Shopify’s interface is more streamlined and clutter-free. Therefore, the best platform for content management may depend on each business’s individual needs and preferences. Overall, both platforms offer a user-friendly experience for managing website content. End users should carefully consider their needs and test both platforms before deciding.

Tax Calculations

When selling products or services online, businesses must consider tax implications for their customers. Both Wix and Shopify have features that help with tax calculations.

Automated Tax Calculations:

Shopify has built-in automated tax calculation tools that use information like the customer’s location and product category to determine the appropriate sales tax rate. Wix also offers automatic tax calculations for US, Canadian, and Australian businesses.

Manual Tax Calculations:

Wix and Shopify offer manual options for businesses needing more control over tax calculations. Wix users can set custom tax rates for specific products or locations, while Shopify allows for advanced manual tax settings, including different taxes for different regions or product categories.

Reports and Filing:

Both platforms provide users with easy-to-use reports and filing tools, making tracking and reporting tax-related information simple. Shopify also offers additional services like automatic software updates for tax changes, saving businesses time and effort.

In conclusion, Wix and Shopify offer comprehensive tax calculation features that help businesses accurately manage and report taxes for their online sales. While Shopify may have more advanced options, Wix’s automatic tax calculations for multiple countries make it a strong contender in this area. Businesses should consider their specific tax needs and the availability of these features when choosing between the two platforms.

Customer Support

Another important aspect to consider when choosing between Wix and Shopify is their customer support options. Both platforms offer various channels for users to seek help and guidance with technical issues or questions.

Available Support Channels:

Wix and Shopify provide live chat, email, and phone support for their users. In addition, they feature in-depth FAQ sections and discussion boards where customers can get answers to frequently asked questions and feedback from other customers.

Third-Party Support:

While Wix and Shopify offer comprehensive support options, some limitations should be considered. For example, if a Shopify user purchases a premium template from a third-party developer, they may need to contact the developer for technical support related to that specific template. This could result in varying levels of support quality.

Language Support:

Both platforms provide 24/7 customer support in English, but their availability in other languages may vary. Shopify offers support in 21 languages, while Wix currently supports 13. It is important for non-English speaking users to consider the language options available when choosing a platform.

Ease of Access:

One potential drawback with both Wix and Shopify’s customer support is that it can be challenging to find contact information. Users are often encouraged to search for solutions on help portals before being directed to email forms or phone numbers. This approach may be better for users who prefer direct contact with a support agent.

Both Wix and Shopify offer comprehensive customer support options, though there may be some limitations depending on the specific needs of a business. Users must consider the availability of support channels, language options, and ease of access when deciding between the two platforms.

SEO Tools

Here comes the most important part of SEO: the SEO tools. These are essential for any website owner looking to improve their search engine rankings. Good keyword research drives your content strategy and shows you where you can rank well in search results. High-quality content is crucial for attracting organic traffic and building backlinks. Let’s check and find out what Shopify and Wix have to offer.

Wix SEO Tools and Strategy

Wix provides several search engine optimization (SEO) tools to its users. One of the most notable features is the “SEO Wiz,” which guides users through a series of questions and provides a checklist of SEO recommendations. Additionally, Wix has recently introduced an “SEO Assistant” tool that reviews your content and suggests SEO improvements.

Another key feature is integrating with Google Search Console, allowing users to view their search console data within the Wix environment. This is useful for monitoring and improving site performance.

Wix also offers built-in integration with Semrush, one of the market’s most popular keyword research tools. This allows users to perform ten free keyword research queries every 24 hours.

Overall, Wix’s SEO tools provide a good starting point for those new to SEO but may need more advanced optimization strategies. It’s important to note that these tools should differ from working with a professional SEO expert or conducting thorough keyword research.

Shopify SEO Tools and Strategy

Shopify also offers a range of built-in SEO tools to help improve website rankings. One of the most notable features is the deep integration with Google Search Console, providing detailed data and insights to help optimize site performance.

In addition, Shopify’s responsive templates and adherence to Core Web Vitals make it a strong option for those in highly competitive niches. The platform also offers an app called “Yoast,” which provides comprehensive SEO support for all types of content, including product pages.

Shopify’s built-in blog feature is another valuable tool for creating high-quality content and increasing organic traffic. Furthermore, the app store offers a variety of SEO apps to help with keyword research, backlink building, and more.

Shopify’s robust selection of SEO tools makes it a strong option for those looking to improve their search engine rankings. However, it’s important to note that these tools best use professional SEO techniques and strategies for optimal results. While both Wix and Shopify have useful SEO features, the one that is best for your company will depend on its unique requirements.

Popularity

Regarding popularity, both Wix and Shopify have a considerable user base. As of 2021, Wix boasts over 200 million users worldwide, while Shopify has over 1.7 million active online stores.

Wix Popularity:

Wix’s popularity can be attributed to its user-friendly interface and drag-and-drop website-building capabilities. It is a popular choice for small businesses, bloggers, and creatives due to its affordable pricing plans and wide range of customizable templates.

Additionally, Wix has a strong presence in the e-commerce market, with over 100,000 online stores built on their platform. This popularity is also reflected in their extensive community forums and resources for users to learn and share tips and tricks.

Shopify Popularity:

Shopify’s popularity can be attributed to its robust e-commerce features and scalability. It is a popular choice for small and large businesses due to its powerful tools for managing inventory, fulfilling orders, and processing payments.

Additionally, Shopify offers advanced marketing and SEO capabilities, making it an attractive option for businesses looking to increase online visibility. Its tremendous success can also be attributed to the fact that it is often regarded as a safe and trustworthy platform.

In terms of user base, Shopify has a higher concentration of larger businesses due to its pricing plans and advanced features. However, its user-friendly interface and comprehensive support options continue to attract small businesses and entrepreneurs.

Overall, both Wix and Shopify have a strong presence in their respective markets, making them popular choices for website building and e-commerce needs. However, your company’s size and objectives should serve as your primary guides as you weigh the pros and cons of each option. So, thoroughly evaluating each platform’s features and capabilities is crucial in making an informed decision.

Dropshipping

One common method of doing business is “dropshipping,” it involves the vendor not keeping any stock on hand. Wix and Shopify offer dropshipping integrations, making it easier for users to start their e-commerce businesses.

Wix Dropshipping:

Wix offers an app called “Printful” that allows users to create and sell custom-printed products from their website. The app handles orders’ printing, packaging, and shipping, making it a convenient option for those looking to start a dropshipping business.

Wix also integrates with Oberlo, a popular dropshipping marketplace that allows users to import products from suppliers directly into their online store.

Shopify Dropshipping:

Dropshipping is made simple with Shopify’s “Oberlo” app, which lets you quickly import products from suppliers and start fulfilling orders. It also integrates with other popular dropshipping marketplaces such as Spocket and Modalyst.

In addition, Shopify’s partnership with AliExpress makes it a popular choice for those looking to source products from China at a lower cost.

Overall, both Wix and Shopify offer strong dropshipping capabilities, but Shopify’s advanced integrations and partnerships give it an edge in this area. However, Wix’s integration with Printful may be a more suitable option for selling custom-printed products. Ultimately, the best platform for dropshipping will depend on your specific business needs and preferences.

Final Verdict 2024 – Dropshipping Shopify or Wix

Wix and Shopify provide powerful options for establishing a solid web presence. However, when it comes to dropshipping specifically, Shopify may be the preferable option due to its advanced integrations and partnerships with popular marketplaces.

Overall, the best platform for your business will depend on your specific needs and goals. Before deciding, evaluating each platform’s features and capabilities is important. Additionally, seeking professional guidance from an experienced e-commerce consultant can help you choose the best platform for your dropshipping business. So, carefully consider all factors and make an informed decision to achieve success with your online store. Happy selling! Your future self will thank you for it.

FAQs about Dropshipping Shopify or Wix

Which platform, Wix or Shopify, is more user-friendly?

Wix is generally easier to use due to its drag-and-drop website builder and user-friendly interface. However, this varies greatly from person to person, depending on their abilities and personal preferences.

Is Wix good for dropshipping?

Wix offers a dropshipping integration with Printful, making it a suitable option for selling custom-printed products. It also integrates with DSers, allowing users to import products from suppliers directly into their website.

Can you make money dropshipping on Shopify?

Many businesses have succeeded in using Shopify’s dropshipping capabilities and integrations. However, success depends on product niche, marketing strategies, and customer demand. So, it’s important to thoroughly research and plan your dropshipping business before launching it on Shopify or any other platform. Overall, with the right approach and efforts, dropshipping on Shopify can be a profitable venture.

Does Wix work well with Shopify?

Wix and Shopify are separate platforms, so they do not integrate directly. However, you can use both platforms to create a strong online presence by linking your Wix website to your Shopify store. This lets you use Wix’s website-building capabilities while leveraging Shopify’s advanced e-commerce features.

How much does Wix take per sale?

When conducting business on the Wix pal fees. However, payment processing fees may apply depending on the payment method used by the customer. Typically, these costs are 2.9% – 3.5 % + $0.30 per transaction. Wix’s pricing is easy to understand and competitively priced, making it a good fit for businesses of all sizes.

How much does Shopify take per sale?

Like Wix, Shopify does not charge transaction fees for sales made on their platform. However, payment processing fees may apply depending on the payment method used by the customer. Users should expect to pay between 2.9% + $0.30 and 2.4% + $0.30 each transaction in fees.

Overall, Shopify’s pricing plans offer a range of features and flexibility to cater to different business needs. So, it’s important to carefully evaluate which plan suits your business best before deciding.

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